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After two or three decades of rapid growth, the automobile industry has ushered in an inflection point due to the decline in macroeconomic growth and other reasons. After entering 2019, the market as a whole is still in a very difficult situation. Changan Automobile, as one of the established independent brands, is also facing unprecedented challenges.

According to the 2019 semi-annual report issued by Changan Automobile Co., Ltd. In the first half of 2019, the operating income of Changan Automobile was 29.876 billion yuan, down 16.18% from the same period last year; the net profit belonging to shareholders of listed companies was-2.24 billion yuan, down 239.17% from the same period last year. In the first half of the year, Changan automobile sales were 825200, down 31.65% from the same period last year, ranking first from the bottom of the country's six major state-owned automobile groups.

In the face of the "double decline" of sales and revenue, Changan Automobile has to make changes again. Mr. Ye Pei, vice president of Changan Automobile and general manager of passenger car Marketing Division, said: "Changan Automobile is currently in the transformation stage of the third innovation and entrepreneurship, and the enterprise is also constantly promoting the Beidou Tianshu strategy. The aim is to shift from traditional product market competition to customer-centered, provide more extreme products and services, and build technology companies involving ecology and service travel."

While actively adjusting the product structure, the newly released CS75 PLUS is also the most representative work of Changan's "Beidou Tianshu Strategy", which will directly compete with the Japanese three Musketeers. It not only represents the important part of brand upward and sales promotion, but also is called "red work". Of course, the Changan CS75PLUS also proved the latest strength of Changan Automobile. As one of the blockbuster models of the 2019 Chengdu Auto Show, the launch conference attracted a large crowd, and the event was packed.

The newly listed Changan CS75PLUS not only attracts a lot of attention in design, but also gives a lot of surprises in terms of price, with a guide price of 10.69-154900 yuan. Although there are many strong competitors in this price range, Changan CS75PLUS gives people a sense of advanced from the inside to the outside. In addition to a low-equipped model equipped with a six-speed manual transmission, other models are equipped with automatic gearboxes from Aixin, which are the highlights of Changan CS75PLUS.

When talking about the relationship between CS75 PLUS and its own CS75, Mr. Ye Pei explained: "the relationship between the two comes from the same platform, but there are big differences in design and positioning. This is Chang'an 's two-car strategy for different people."

First of all, the positioning on the appearance is different, CS75 takes a mature and stable route, while CS75 PLUS is more inclined to younger design. In addition, the positioning of the two is different, according to Mr. Ye Pei: "CS75 is aimed at Harvard H6, Roewe RX5 MAX and other independent brand models, while CS75 PLUS is aimed at joint venture brands, the most important is the Japanese three Musketeers."

The reason why CS75 PLUS has the strength of the joint venture brand is that the car is equipped with "BlueKing 2.0TGDI + Aisin 8AT power combination", with a maximum power of 171kW and more power than many joint venture brands. In addition, Changan CS75 PLUS also provides "Blue Whale 1.5T GDI + Aixin 6AT Power combination" for consumers to choose from.

Not only that, at the press conference, Changan Motor also announced in a high profile that CS75PLUS started pre-sale for 19 days, and the total number of orders has reached 11729. But for Changan CS75PLUS less than a month to break the order news, there are many people have doubts, not to mention in the car market environment is very bad today. However, from the perspective of Chang'an CS75 models, there are still good sales in China, ranking fourth in independent SUV with a score of 10953 vehicles in July.

Driven by the "third Innovation and Entrepreneurship" and the "Beidou Tianshu Plan", Changan Automobile constantly updates and adjusts its product camp to prepare for follow-up efforts. At the same time, Changan Automobile is also vigorously developing Blue Whale NE engine technology, and carrying the latest results on CS75 PLUS, we can see the importance Changan attaches to this product. With Changan CS75 series already has a good reputation and sales in China, then the effect of the new CS75 PLUS will soon be known.

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