AutoBeta(AutoBeta.net)09/09 Report--

With the rise of the Internet of things, the increase of people's living standards and the continuous change of consumption concepts, the car rental market is becoming more and more popular. Since 2016, the sharing economy has begun to rise rapidly, but after a short period of three years, the sharing economy has fallen from the top to the bottom like a roller coaster. At the same time, "shared car cemeteries" have emerged frequently.

Recently, media reported that nearly 1,000 electric cars were found in a demolished open space on the east side of Zhongzhuge Road in Xiacheng District of Hangzhou. And most of these vehicles have the words "BAIC New Energy" written in the rear, and it can be inferred from the decals on some of their bodies that these cars have been used as timeshare shared cars.

As can be seen from the video, the cars parked here look like new cars, and even the factory plastic film on the seats has not been torn off. A few of them also have new energy green license plates with "Zhe A" looking up in front of them, and the windshield used to see the 2019 annual inspection sign.

It is understood that these vehicles have been parked here since July this year and have been idle for more than two months.

In the past two years, the sharing economy has been the focus of the capital market, such as sharing bicycles, sharing portable battery and so on have sprung up. However, from the point of view of many shared consumer companies, it is due to the closure of capital problems, and there are more and more questions about the shared economy.

According to the relevant statistical report, as of February 2019, China has registered more than 1600 car-sharing related enterprises and units, operating 11-130000 vehicles, and the overall market size has exceeded 2.8 billion. However, in such a huge scale, it is difficult to conceal the fact that many shared car platforms have withdrawn from the market.

Many car-sharing companies, such as "Travel now", were exposed that the company was empty and the deposit could not be refunded and exchanged, and the relevant departments had intervened to supervise it. According to incomplete statistics, since 2017, a number of car-sharing companies, such as Youyou car, EZZY, Muggle Travel, Ba GE Travel, Baiyi Travel, Tuge and other car-sharing companies have ceased operation, and a large number of user deposits are non-refundable. Even Car2go, Daimler's car-sharing brand, has announced its withdrawal from the Chinese market this year.

The competition of sharing cars is the operation service, and some enterprises have a large initial investment, but the operation and maintenance can not keep up, there are problems such as zombie cars, poor car conditions, and unexpected situations can not be dealt with in a timely manner, resulting in a poor sense of user experience. naturally, it will not be able to form a stable customer base, but also lead to a crisis.

However, judging from the current situation, the prospect of sharing cars is not optimistic. On the one hand, the cost is high, on the other hand, it is difficult to generate a user base, the number of private cars in various cities is very high, with the development of public transport, there are many ways for citizens to travel, and the original purpose of sharing is to improve travel efficiency. nowadays, the problem of traffic congestion in cities makes more people willing to choose public transport.

According to the Annual report on the Development of China's shared economy (2019) released by the National Information Center, the scale of direct financing in the shared economy in 2018 was about 149 billion yuan, down 23.2 percent from the same period last year. Among them, the financing scale of shared travel decreased from 107.2 billion yuan in 2017 to 41.9 billion yuan in 2018, a decrease of 65.3 billion yuan, or 61%.

On the other hand, the emergence of a large number of shared cars is inseparable from the national new energy subsidies, in the new energy subsidies, the state has invested a lot of cash, according to statistics, the amount has reached nearly 100 billion yuan. Shared cars are new energy vehicles, this kind of car is also within the scope of subsidies, production and sale of this kind of car, and then meet some conditions, then you can enjoy high new energy subsidies. Because a shared electric car like this, its technical requirements and production costs will not be too high, and it may just come for subsidies. But now the state has abolished subsidies related to new energy.

In today's cold winter of capital, only if enterprises realize the intelligent operation of the car rental platform, or the major automobile manufacturers directly layout and launch their own shared travel platform, it may be the main development mode of the shared travel industry in the next few years. In order to bring more convenience to the majority of consumers.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat