AutoBeta(AutoBeta.net)09/09 Report--

Today, the Federation of passengers officially released auto production and sales data for August. According to its data, retail sales in the national narrow passenger car market in August 2019 were 1.564 million, down 9.9% from the same period last year. Month-on-month growth of 5.4%. The cumulative sales from January to August reached 13.001 million, down 8.9% from the same period last year.

The 5.4% month-on-month increase in retail sales in August was the lowest on record, further confirming the overdraft effect caused by the national five-clear treasury period in the second quarter. The downward pressure on the external environment increased in August, and most automobile engine factories took a centralized holiday, resulting in a new month-on-month low in August this year. In addition, affected by typhoons and hot weather, consumers are not enthusiastic about buying cars.

According to the published data, in August this year, a total of 705714 SUV models were sold, down 1.8% from the same period last year, up 9.5% from the previous month, down 21.6% from the same period last year and 6.1% from the previous year; car sales totaled 759898, down 14.9% from the same period last year and 1.8% from the previous year

Consumer upgrading and weakness are still obvious in August. Retail sales of luxury brands grew by 12.4% compared with last August, mainstream joint venture brands fell by 10.5%, and independent brands fell by 14%. In August, the retail trend of the car department is divided, some models are switched to national six models ahead of time, the terminal price is relatively stable, the inventory guarantee is better, and the market retail performance is also strong.

The trend of differentiation between automobile enterprises has intensified, the dividend of SUV growth no longer exists, the high growth of the new energy market has gradually cooled down, the share of independent brands has been gradually squeezed, and the weight of most enterprises continues to be lower than the break-even point. It is a major challenge for independent brands to get rid of the loss situation, while the trends of product technology upgrading, consumption diversification and consumption upgrading pose greater challenges to independent brands.

Sales of new energy passenger cars were 71000, down 15.5 per cent from a year earlier and up 6 per cent from a month earlier. Among them, pure electric passenger cars were the same as last year, up 17% from the previous year; mixed models dropped 46% from the same period last year, and dropped 17% month-on-month.

From January to August, 714000 new energy passenger vehicles were wholesale, an increase of 41.7 percent over the same period last year. Due to the sharp rise in sales costs caused by the decline of subsidies at the end of June, it is difficult for all aspects of production and marketing to respond to such cost changes quickly.

With the withdrawal of the old model from the market, the performance of the new model is generally improved, and the plug-in also has a higher performance-to-price ratio under certain circumstances. coupled with the national promotion and development of new energy vehicles, it is expected that the sales of new energy vehicles will resume growth.

Although the current sales situation of various brands in the car market is not very optimistic, there is a significant rebound compared with last month. With the opening of the Chengdu Auto Show, various brands will launch new products on the sixth grade of the national sixth grade, and there will be an increase in the number of new cars in September, which will promote sales to a certain extent. In addition, with the start of the school season in September, the Mid-Autumn Festival and the National Day, consumers' enthusiasm for buying cars will increase.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat