AutoBeta(AutoBeta.net)09/10 Report--

Despite the cold winter in the car market, sales of first-tier luxury brands continue to grow. First-tier luxury brands rose in August. Beijing Mercedes-Benz rose 26% in a single month, according to the FIFA, but it is not easy for Mercedes-Benz to hold the top spot in luxury brand sales, as BMW recently announced its August sales results in China. Monthly sales increased by 10.1% compared with the same period last year.

Under the double sandwiches of the cold winter of the car market and the off-season of traditional sales, BMW's sales are still on the rise. In August, sales reached 58911, an increase of 10.1% over the same period last year. From January to August, BMW delivered a total of 462934 new BMW and MINI cars in the Chinese market, an increase of 15.7% over the same period last year.

According to BMW, the overall car market is facing downward pressure, and the reason why BMW maintains steady sales growth is directly related to the drive of the main models. In terms of cars, the new BMW 5 Series delivered nearly 15283 new cars in August, still ranking first among high-end models in August, surpassing Mercedes-Benz C and Mercedes-Benz E. However, the cumulative sales from January to August were slightly lower than those of Mercedes-Benz C and Mercedes-Benz E, ranking third. As the new BMW 3-Series and large luxury car products are still in the sales climbing stage, sales are not excellent. But BMW said it would further promote its overall business development in the future.

In terms of SUV, Family X has a strong momentum, with a year-on-year increase of more than 60% in the first eight months, including BMW X1 sales of more than 66000 vehicles, new BMW X3 sales of more than 78000 vehicles, and new BMW X5 sales of more than 15000 vehicles.

It is worth mentioning that BMW new energy models have also maintained a good development trend, with delivery volume increasing by more than 45% in the first eight months compared with the same period last year, of which the new BMW5 series plug-in hybrid model is very popular with consumers and ranks first in the market segment.

BMW said that in the future, BMW will continue to cultivate the Chinese market, make efforts in brands, products and services, and strengthen the "new four modernizations" layout of intelligence, networking, electrification and sharing. to provide Chinese customers with rich products and a better travel service experience.

At the just-passed Chengdu auto show, the domestic BMW X2 was finally unveiled more than a year after the imported version was launched, and it is reported that the car will go on sale in the fourth quarter of this year. In addition, at this auto show, BMW also launched a number of new 8-series models, including BMW 8-Series Coupe (two-door hard-top version), 8-Series Convertible (convertible version), 8-Series Gran Coupe (four-door sedan) and M8 models, further implementing the "year of luxury" plan.

Although BMW's three-series and high-end models are in a climbing period, it is believed that BMW's popular models will also slowly return to the throne of high-end models. BMW also said that it will continue to maintain high-quality development in its overall business and is confident that it will win the champion of luxury brand sales in China in 2019.

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