AutoBeta(AutoBeta.net)09/11 Report--

On Sept. 11, the New Power of Automobile Co., Ltd. announced that it had systematically combed the brand and adjusted the LOGO of its first product brand, Nahan Automobile. Hezhong Automobile said that as a corporate brand, cooperation deepens the perception of users who can be trusted, while Nahu Automobile will govern all product lines as a product brand. NIO, uh, all models under the automobile brand will use the cooperative fountain logo as the brand LOGO.

The re-carding of the brand structure can help Hezhong Automobile promote brand marketing and enhance consumers' brand recognition. under the new brand structure, Hezhong will focus on which car, starting with a new corporate image. In order to further be pragmatic about the young, brave and fearless value proposition of the Naha brand, not long ago, the 2020 N01 launched a cross-border cooperation with the domestic animation film "the Devil Child of Naha", which played a good role in promoting its listing. In addition, the Hezhong U, which was unveiled at the Shanghai auto show, will also be renamed as the brand's second model, the N03 concept model has also been unveiled, the new car will be equipped with L2.5 self-driving, NEDC mileage of 500km.

According to public data, Hezhong Motor was established in 2014, and the first Zi Jiantong Township Wisdom Ecological Factory was completed and put into production in May 2018. In June 2018, he was awarded the "dual qualification" of car manufacturing by the National Development and Reform Commission and the Ministry of Industry and Information Technology. In addition, the second plant invested by Hezhong Automobile also started production on June 27th, 2109, with an annual production capacity of 100000 vehicles, and is scheduled to be officially completed and put into production by the end of 2020.

Hezhong new factory will combine stamping, painting, welding, final assembly four major process workshops, and built resin workshop, PACK workshop and other digital automatic production system equipment and standardized office supporting engineering facilities. After completion, the annual production capacity of Hezhong Automobile will be increased to 150000 vehicles per year.

Looking back at last year's Guangzhou auto show, Hezhong Motor Co., Ltd., the first brand of SUV NO1, was officially listed on the market. According to the official website of United Automobile, Naha ranked third in single model sales after Xiaopeng G3 and Weima EX5 in June, with cumulative sales exceeding 4419 units in the first half of the year, with an average monthly sales of about 470 units. Obviously, sales are not optimistic.

The company said that in addition to further combing the brand, it will also promote the innovation and upgrading of brand marketing and further enhance consumers' brand awareness around the directions of new product offense, marketing integration, user communication and brand upward.

Under the guidance of the new brand structure, Hezhong will focus on the car, continue to take the user as the center, uphold the intelligent electric vehicle as the carrier, and meet the challenges of the new era with a new attitude. in the future, we will further improve the product layout, build the core technology and expand the dealer network to enhance the comprehensive competitiveness of the enterprise.

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