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Volkswagen unveiled the first pure electric momentum production model of the ID series-ID.3 at the Frankfurt International Motor Show, and announced the new LOGO of the Volkswagen brand. The LOGO announced this time has certain changes and adjustments in details.

The official new LOGO still uses the letters "V" and "W" up and down, but it becomes very simple and intuitive. The original blue-and-white three-dimensional shape with relief feeling has been changed into a flat design style. The gap between the letters "V" and "W" becomes larger, and the bottom of the "W" is completely separated from the outer circle, leaving some space.

In the appearance part, the Volkswagen ID.3 adopts the round design language of the ID family, and the front face adopts the front penetrating type LED light group, fully enclosed middle net and low wind resistance hub (wind resistance coefficient is 0.26), which ensures energy consumption and mileage; while the rear of Volkswagen ID.3 uses a bright black taildoor and b-shaped LED taillight group. It is worth noting that the front and rear LOGO can be lit.

ID.3 is based on Volkswagen pure electric MEB platform, the whole vehicle is positioned as a pure electric 5-door compact car, its length, width and height are 4261/1809/1552mm, wheelbase is 2765mm, and the weight varies according to the size of the battery pack.

Volkswagen ID.3 interior decoration style is very simple, using the popular full liquid crystal instrument + central control screen design style, the central control screen size is 10 inches, the full liquid crystal instrument size is slightly smaller. The electronic lever is located on the right side of the dashboard, and the central control screen integrates navigation, multimedia, vehicle control and other functions.

In terms of power, the new car is equipped with a 204hp motor with a peak torque of 310Nm and a maximum speed electronic speed limit at 160km/h. At the same time, it also has three kinds of battery capacity: 45kWh, 58kWh and 77kWh, corresponding to 330km, 420km and 550km (NEDC or super-600km). 100kW fast charging is supported, and it is said that car owners can be charged with enough electricity to meet the mileage of 290km in 30 minutes.

The release of the new LOGO by the Volkswagen brand is also a symbol of Volkswagen's accelerated layout electrification, and aims to improve flexibility and facilitate various digital applications. The Volkswagen LOGO has been updated 11 times. Before 1967, the Volkswagen LOGO adopted a black design, and for the next 32 years it was all flattened, more just a color adjustment, and then incorporated into 3D stereoscopic effects, which is still in use today. Now flattening has become the trend of the times. What do you think of Volkswagen's simplification of LOGO this time?

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