AutoBeta(AutoBeta.net)09/12 Report--

According to the data released by the official website of China Automobile Association, Audi Q5, Mercedes-Benz GLC class and BMW X3 ranked in the top three among luxury five-seat SUV models respectively, while NIO ES6 had 1812 dangerous vehicles in August, with a month-on-month growth of 63.6%, and medium-sized SUV luxury cars ranked ninth. In addition, the total number of ES8 risks accumulated to 7528, ranking fifth among 5-8 luxury SUVs.

According to statistics, NIO ES6 was officially delivered on June 18, and the cumulative sales volume so far is 2930 vehicles. A month ago, in July 2019, NIO's data was also very bad: 837 vehicles were delivered in July 2019, including ES6 673 and ES8 164.

For July sales data fell sharply, Wei Lai said at that time: July delivery number declined, on the one hand, subsidy slope on the market had a certain impact. On the other hand, due to the potential safety hazard of short-circuit fire in battery pack, NIO carried out centralized resource allocation and investment in July, giving priority to battery output to implement recall demand, completed all 4803 ES8 battery voluntary recall within one month after the official announcement of recall, and the sales volume in July was frustrated or affected by this recall.

However, Li Bin also said at the time that the recall of ES8 batteries took only half of the expected time. In the transparent and efficient recall process, users 'expectations for the safety and quality of NIO were rapidly picked up, and August is expected to usher in strong sales growth.

The increase in sales volume in September also verified Li Bin's conjecture. Although the number of ES6 was only 1812 units, the month-on-month increase was 174.5%. On this value, corresponding to it, it was a sharp decline in other old new energy automobile factories.

For example, BYD, according to its data, BYD new energy vehicles in August this year decreased by 23.4% year-on-year, sales volume of 16719 vehicles, but considering NIO as a new car company, and currently delivered are the price of more than 398,000 in the first and performance versions, this achievement can be said to be the domestic new energy vehicle market or there are many bright spots.

In addition, the ES8 has also reached 7528 in the past eight months of this year, ranking fifth among medium and large luxury SUVs with optional three-row seats.

As can be seen from the above chart, whether it is Audi Q7, Mercedes-Benz GLE, BMW X5, Volvo XC90, Mercedes-Benz EQC and Audi e-Tron Quattro, NIO ES8 and NIO ES6 cooperation product data have won.

In August and September of this year, NIO Automobile successively launched preferential policies such as lifetime free electricity exchange service, 30% down payment/3-year interest-free and 5-year zero down payment car purchase, in an effort to warm up the sales volume of NIO Automobile.

For NIO Automobile, this year will be a very testing year. Under the severe situation of the current automobile market, it is urgent to improve the competitiveness of products. For the number of risks in August, NIO said that ES6 has been delivered so far, has accumulated 2930 risks, considering that from October, NIO will start to deliver the benchmark version with a starting price of 358,000 yuan. sales are forecast to continue to rise.

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