AutoBeta(AutoBeta.net)09/12 Report--

Today, the 2019 China Automotive performance, Operation and Design Research SM (APEAL) report is released from J.D. Power's official website. This year is the 17th year that J.D. Power has conducted automotive charm index research in China.

The J.D. Power surveyed car owners' satisfaction with the design, content, layout and performance of the vehicle two to six months after buying a new car, from the power of stepping on the throttle to the comfort of sitting in the driver's seat.

In this study, 67 brands were selected, and 25 brands scored higher than the industry average in the attractiveness index, up 3.5 percentage points from the same period last year, while another 42 brands were down 3.5 percentage points from the same period last year. Finally, through the data statistics, the higher the charm index of the brand, the better the sales and market performance.

According to the figures and charts released, Porsche ranked first with 784 points in the luxury car segment, while BMW and Lexus ranked second and third with 760 points and 755 points respectively.

Dongfeng Yueda Kia ranked first in the mainstream car segment with 747 points, MINI ranked second with 737 points, Beijing Hyundai and Dongfeng Nissan ranked third with 734 points, and FAW Toyota ranked last.

Wang Qinghua, China Research Director of J.D. Power, said: "the overall new car retail in 2019 is not optimistic, how to survive the cold winter of the car market is the top priority of the whole industry. The positive correlation between car charm index and sales volume shows that fully considering the experience needs of consumers, improving the performance of APEAL index and improving product charm have a long-term impact on the improvement of car sales. "

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