AutoBeta(AutoBeta.net)09/14 Report--

Great Wall Motors has made frequent overseas moves in recent years, and Great Wall officially announced in the middle of this year that the Russian Tula plant was officially completed and put into production, marking Great Wall's first foray into overseas markets. During the 2019 Frankfurt Motor Show, Great Wall Motor Chairman Wei Jianjun once again announced the new globalization strategy of the WEY brand-establishing a technology center in Germany, starting with the German market, and planning to formally enter the EU market in two years' time.

This is also the second time that Great Wall Motor has participated in Frankfurt. Two years ago, when Great Wall Motor first participated in the Frankfurt Motor Show, it was regarded by many media as another "test of the waters" for Chinese brands in the overseas market. Two years later, Wei Jianjun came to Frankfurt again and said that he wanted to compete in the world's highest potential market and prove to the world that China's luxury brand WEY has reached the global advanced level in the innovation of intelligent technology and new energy technology.

In fact, Great Wall Motor has already decided on the globalization strategy. In terms of brand globalization, the Harvard brand of Great Wall put forward the "5-2-1" globalization strategy, which will take five years to achieve annual sales of 2 million vehicles, making it the first professional SUV brand in the world. Great Wall pickup truck put forward the "1-2-3" strategy, while maintaining the first domestic and export sales, strive to achieve the goal of annual sales exceeding 200000 vehicles in 2020 and global cumulative sales exceeding 3 million vehicles in 2025. WEY brand, which shoulders the mission of "breaking the monopoly of foreign brands on the middle and high-end market", established the clear goal of "entering the European market" even earlier.

In the view of Wei Jianjun, chairman of Great Wall, this is the road that must be taken. "as a Chinese car brand, there is no harm in going out, and only when you go out can you see the gap, whether it is the gap in operation, the gap in brand building, the gap in technology," he said. Of course, we can also see self-confidence and China's advantages. "

Of course, judging from the sales of Great Wall this year, the overseas layout is advancing in an orderly manner. Data show that in August, Great Wall exported a total of 7728 new cars, accounting for more than 10% of total sales, more than doubling year-on-year growth to 102.83%. As of August, Great Wall had exported a total of 45436 new cars this year, an increase of 43.79 percent over the same period last year.

Among them, the Russian Tula plant, which was first put into production in June, has begun to contribute overseas sales to Great Wall. It is reported that the current Harvard brand SUV in the Russian market performance is amazing, has leapt to the top of the local Chinese car brand sales.

Great Wall pickup truck has been ranked first in domestic and export sales for 21 consecutive years, with cumulative global sales of more than 1.6 million vehicles. As the first global passenger large pickup truck in China, Great Wall will not only continue to lead Chinese pickup culture, but also open the prelude of a new generation of pickup trucks around the world, helping Great Wall pickup formally enter the international passenger pickup market, compete with international mainstream pickup brands Toyota and Ford, and then rewrite the competitive pattern of the global pickup market, bringing more increments to the overseas market for Great Wall Automobile.

With the development of Great Wall Automobile in brand, product, scientific and technological research and development, the continuous exploration in the field of "New four modernizations" and the gradual landing of the "globalization" strategy, Great Wall Automobile will further enhance its brand influence and market share, leading Chinese car brands to make a breakthrough.

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