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With the increasingly fierce competition in the domestic automobile market, automobile brands have to do everything possible to expand their product lineup in order to obtain more market share and meet the needs of different consumers. and the "two-car strategy" is one of the most direct and effective strategies.

Guangzhou Honda and Guangzhou Auto Toyota have both unveiled their new compact SUV models-Haoying and Weilanda. As the model news Guangben has not been announced, but the information from the Ministry of Industry and Information Technology has disclosed the model declaration map. In fact, Haoying is the wide version of CR-V, in the appearance of some design details and CR-V still have a big difference. Interiors, there is no news yet, in Honda's past cases, the twins will not use exactly the same design, but only partial differentiation. There will probably be no change in power, using the same engine as the CR-V.

The name registration of Weilanda is learned from the pictures released on the Internet that the difference between the Wiranda launched by GAC Toyota and the new RAV4 of Yifeng may also be only in the details of the appearance of the model, and it is believed that the difference between the two cars will not be big. You can refer to the upcoming FAW Toyota new RAV4. The new car is expected to be equipped with 2.0L self-priming and 2.5L hybrid engines, the model product strength is good, the key is how Guangfeng builds its own model on the basis of RAV4, and what are the bright spots in marketing that differ from Rongfang.

In fact, two-car strategic models are both complementary and competitive with each other, such as Carola and Leiling, Passat and Maiteng. Although they have the same platform technology, they still have differences in details, often focusing on young fashion. A mature and stable model, coupled with the choice of configuration and adjustment, does give consumers a wider range of choices.

In the face of today's overall car market in a depressed environment, the rising Japanese brands to launch the "two-car strategy" can also play a more extreme role. While Honda's CR-V and RAV4 are in a very leading position in domestic sales, at the same time, the launch of the "two-car strategy" can also occupy more market share.

Of course, there are cases of success and failure in the "two-car strategy". Volkswagen is the most successful foreign car company in the Chinese market: FAW-Volkswagen and SAIC-Volkswagen have an annual production capacity of more than 4 million vehicles in China, and the two-car strategy makes Volkswagen the richest car company in the Chinese market. Each model can occupy several places in the rankings each year.

As latecomers to the two-car strategy, Honda and Toyota, two versions of one car can not achieve the same degree of success. The most prominent cases are Honda's Accord and INSPIRE, and Toyota's Carola and Lei Ling. The difference in sales is indeed very large. Although Accord is mired in the "stall door" problem, it still sold nearly 20,000 units in August, which was previously the top three on the list of famous cars. And Toshimoto's INSPIRE is only 5000 at its peak this year. GAC Toyota Leiling once owned the best-selling model in the world, and it also maintained the top three status in China. Leiling's sales are still not as good as Carola in the case of greater concessions.

Honda's new models launched in the Chinese market, be it the XR-V and Collective Intelligence, the UR-V and Guandao, have had mixed performance. XR-V and Color Intelligence ranked first and second in compact SUV sales in 2018, while Dongfeng Honda's UR-V sales were only half that of Guangqi Honda Crown Road.

CR-V and RAV4 belong to the compact SUV, which is a market in great demand, especially if you look at Dongfeng Honda CR-V sales, which exceeded 20, 000 vehicles in July, once again overwhelming the long-dominant Volkswagen camp, so it will probably get a good market response after the listing.

But not absolutely, for Haoying and Weilanda, the new car is not yet on the market, so there is no mass base for the time being, while CR-V and RAV4 have been working in the Chinese market for 15 years and have accumulated millions of sales.

Coincidentally, the "sister models" of the two star models, CR-V and RAV4, both come from GAC GROUP. In most cases, the price of the same configuration model of the eastern version is slightly lower than that of the wide version, so combined with past experience, the prospect of Haoying's future is not necessarily smooth sailing. However, Guangzhou Auto Toyota Leiling is more favorable than FAW Toyota Corolla.

In any case, the details will only be known through the market reaction after the launch of the new car, but it is believed that the launch of these two models will also enrich the compact SUV market and make the competition more fierce.

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