AutoBeta(AutoBeta.net)03/10 Report--

Recently, Xilai Automobile released its fourth-quarter results, showing that the total revenue in 2018 was 3.4356 billion yuan, and the loss further expanded, with a net loss of 9.639 billion yuan.

NIO delivered ES8 113.48 million in 2018, meaning a loss of nearly 850000 yuan for every car delivered in the past year. In addition to huge losses, NIO also halted plans to build a factory in Shanghai, and the share price also fell.

Li Bin, chairman of NIO, recently responded to the problem of loss, saying: we cannot account for NIO on the basis of how much money a car has lost. It is the investment period in the short term and in the early stage, and now there is only one car on sale. When the losses are evenly distributed, the figure appears to be very large.

Li Bin also said, "NIO has been very determined in terms of R & D investment. From the perspective of being a company, improving efficiency is an eternal topic, including sales volume, gross profit margin and so on." NIO has indeed run relatively fast in the past few years, and there is no doubt that there is a lot of room for efficiency improvement in many places. "

According to the financial report, the total sales cost of NIO in 2018 was 5.207 billion yuan, the total R & D expenses was 3.9979 billion yuan, and the total sales and management expenses reached 5.3418 billion yuan. NIO invests a lot in sales, management, promotion and service.

Li Bin believes that starting from the second half of the second quarter of this year, the second volume model ES6 will gradually enter the market, which will be a good supplement and promotion to NIO.

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