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Some netizens revealed that at today's Weifang Lutai Auto Show, the sales of two exhibitors staged Quan Wu Xing, which is said to be due to competition for customers.

At the local auto show, it is not uncommon for salespeople from different stores of the same brand to have disputes over customers, followed by physical conflicts, and it has even become the norm. The sales fight took place at the Dongfeng Nissan booth.

In the video, more than a dozen workers dressed in orange tops and black trousers huddled together to form a chaotic battle.

According to people familiar with the matter, the sales staff began to work after robbing customers, and the security staff dispersed when they arrived, and it was not clear whether anyone was injured.

It is not uncommon for sales to fight for customers at today's auto shows. Generally speaking, larger brands will attract two or three dealers to participate in the exhibition at the same time. Different exhibitors already have a competitive relationship, and customers all have a mentality of "comparison of goods and goods." sometimes when multiple salespeople are found to ask about prices at the same time, it is easy to compete for customers between sales, which leads to physical conflicts.

Under the continuous downturn of the domestic car market, the competition among major car brands is becoming more and more fierce, and dealers are also trying to survive. When the brands and products are not strong enough, the pressure on the dealers to complete the tasks assigned by the manufacturers will be greater. If they fail to complete the sales tasks, they will not be able to get the rebate rewards from the manufacturers, and the dealers will face operating at a loss. And the dealer's sales task will be distributed to the sales individual, facing the pressure to meet the sales target.

Some people in the industry said that the annual regional auto show is the best time for the momentum of automobile sales. at the same time, the absence of management that only focuses on sales within the auto company and its subordinate 4S stores, and the uneven quality caused by not paying attention to the cultivation of staff quality and service awareness, resulting in frequent conflicts at the auto show.

A netizen engaged in automobile sales said, "it is very expensive for manufacturers and 4S stores to do a car show, especially a big one." If you don't have enough sales, you won't be able to get your money back. There is nothing wrong with some customers wanting to buy cheap cars, but all kinds of tricks and tricks make you unpreventable. It is not easy to sell, and there should be the most fundamental trust between people. "

From the perspective of dealers, the China Automobile Circulation Association reported that the gross profit of new cars of dealers dropped to 0.4% in 2018 from 5.5% in 2017, and the loss area of dealers increased to 39.3% from 11.4% in 2017. Except for a few brands, the new car gross margin of dealers is generally negative, the loss area is further increased, and the profit situation has deteriorated. After the first half of the year, dealers will pay more attention to profitability in the second half of the year.

From car sales, dealers to brand manufacturers, 2019 will be an extraordinary year for them.

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