AutoBeta(AutoBeta.net)09/17 Report--

Among the many car brands in China, Volkswagen is the most successful, and its sales have been firmly on the front line. no matter what happens to other cars, what happens to Volkswagen, Volkswagen has not been greatly affected. However, in China, Volkswagen has been divided into two, and the competition between the two is also quite fierce.

Recently, a publicity poster suspected of competing with the brand has circulated on the Internet, listing a large number of "it has nothing" configuration. The poster shows that the two "Yue" compete with each other and watch 10 strokes of Tuyue to win. It can be seen that the two models are the same engine and the same version, but there is indeed a big difference in configuration, including the appearance of the power of the front face design has also been used.

In fact, by comparing the configuration of the two cars, there are many differences, such as the electric seats and LED headlights on the "Taiyue", but not on the Tuyue. In addition, the two car systems no longer belong to the same level in vehicle positioning.

From August sales data show that FAW-Volkswagen Tanyue cumulative sales of 18900 vehicles, ranking third in the domestic SUV; January-August cumulative sales of 136800 vehicles. SAIC-Volkswagen Tuyue sold a total of 10, 000 vehicles in August, ranking 21st in the domestic SUV. Cumulative sales from January to August were 82300. I have to say, the sales volume of Tanyue has far exceeded that of Tuyue, and the sales volume proves it.

Although the major brand manufacturers have some sales skills aimed at competitors, through the understanding of competitive models to find out deficiencies, grasp the handle of each other, to achieve the goal of "raising themselves and belittling others", but this is still unfair.

For this kind of propaganda, it has also been discussed by many netizens.

Although Tuyue comes from SAIC, the largest car company in China, but in terms of the two joint ventures, it also has more major development strategies, and it also has many best-selling models. In this regard, only the launch of more cost-effective products can attract consumers, and it is better not to use this sales technique to find the shortage of competitive products.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat