AutoBeta(AutoBeta.net)09/19 Report--

On September 18, an Tiecheng, former member of the party committee standing committee, deputy general manager, and vice president of Dongfeng Automobile Group Co., Ltd., will leave Dongfeng Automobile Group and become chairman, party committee secretary, and general manager of China Automotive Technology Research Center Co., Ltd. on the same day, the official of the China Automotive Center announced the appointment.

According to public data, after graduating from Jilin Institute of Technology in July 1984, an Tiecheng successively served as a technician in FAW body factory, head of FAW Group Planning Department, general manager of FAW-Volkswagen Automobile Co., Ltd., and general manager of FAW car Co., Ltd.

During his tenure in FAW, an Tiecheng developed the production and marketing scale of FAW-Volkswagen from 250000 to 1.3 million, planned and built two major bases in Chengdu and Foshan, and formed a complete three-place layout of the enterprise. established to support the scale of millions of vehicles research and development, production, sales, corporate culture and other systems.

However, after more than two years in Dongfeng Group, the plight of DPCA has not improved.

In 2016, DPCA's sales plunged 15.1 per cent to 598000. It's a time of crisis. In July 2017, an Tiecheng formally accepted the post of chairman of DPCA, and everyone expected it to bring about a twist to DPCA. During his tenure, an Tiecheng put forward a "three-step" strategy: gain a firm foothold, return to the track and develop excellently. according to its strategic development, sales will reach more than 700000 vehicles and operating revenue more than 5 per cent by 2020.

However, after more than two years of development, DPCA is still not improving. According to data released by Dongfeng Motor, DPCA's revenue in the first half of 2019 reached 7.053 billion yuan, down 60 percent from the same period last year; it lost 2.532 billion yuan in the first half, compared with a profit of 200 million yuan last year.

The main reason for the loss of DPCA is sluggish car sales. According to the data released by Peugeot-Citroen, DPCA sold a total of 63000 vehicles in the first half of this year, down 61.05% from the same period last year. The latest figure is that DPCA sold 6788 vehicles in August, down 38.5% from the previous month and 58% from the same period last year. This is the 14th consecutive month that the company has achieved a decline in sales.

In the face of such difficulties, DPCA issued a "Yuan" revival plan on the eve of the Chengdu Auto Show. The goal is that through the efforts of Peiyuan, Guyuan and Tuoyuan, the overall sales volume will reach 400000, and the whole value chain will return to the track of healthy development. Realize the revival of DPCA.

At this point, the dying Dragon car embarked on the road of struggling to save itself, and an Tiecheng's departure has become a foregone conclusion. However, an Tiecheng's name is still listed in the information about the leadership team on Dongfeng Motor's website. After an Tiecheng leaves, it is still inconclusive who will succeed him as the new head of the Dragon.

However, for DPCA, what is important is not the transfer of an Tiecheng, but how the "Yuan" recovery plan should be implemented after the transfer of an Tiecheng, and we will continue to pay attention to whether the plan can save DPCA from the fire and water.

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