AutoBeta(AutoBeta.net)09/20 Report--

According to foreign media reports, since the fourth quarter of last year, Porsche 911 has sold a total of 38800 vehicles. In terms of this number, 911 models have contributed more than 2.24 billion euros to Porsche's revenue, or about 17.5 billion yuan. Its sales account for only 11% of Porsche, but it accounts for 29% of Porsche's total revenue, and its profit margin of 47% is the most profitable model of the year.

The only Ferrari model with a higher profit margin is the Ferrari F8 Tributo, which has a profit margin of 50%, but accounts for only 17% of Ferrari's total revenue.

In 2018, Porsche sold 256255 vehicles worldwide, up 3% from a year earlier, of which 35573 were sold on 911, an increase of 10% over the same period last year. Last year alone, global sales of 911 models surpassed those of Bentley, Ferrari, Lamborghini and Aston Martin combined, a sign of how popular the 911 is around the world.

It is worth noting that the entry-level version of 9 / 11 is the lowest-margin version in the system, and the real money lies in expensive packages and special editions. Porsche, for example, earns more than $500m for every 10, 000 911 Turbo, Turbo S or GT3 models sold.

The global trade war, the economic slowdown and the Volkswagen diesel scandal have pushed German car sales to their lowest level since 2010, and established automakers Mercedes-Benz and BMW have also been affected, but for Porsche, its biggest market is in China. and its models are highly priced in China and profitable.

As a result, Porsche can still achieve huge growth in performance, even as the European car market slows and the brand continues to sell well in China.

Feng Peide, a member of Porsche's executive board, wrote in the company's sales report. "9 / 11 is more attractive than ever before. Our car logo can attract more and more consumers. "

More importantly, the new 911 plays a dual role, that is, it can offset the expected loss of the just-released electric Taycan. Porsche expects to produce between 20, 000 and 30, 000 Taycan vehicles, meaning the brand will invest $6.6 billion, including a new plant near its headquarters in Stuttgart, Germany.

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Span.s1 {font-kerning: none} as for 992, its share of brand profits is expected to rise further by 2020. Over the next 18 months, Dean expects the derivative to have a profit margin of more than 50 per cent as higher-margin versions, such as Turbo, are launched.

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