AutoBeta(AutoBeta.net)09/21 Report--

According to the official website of BAIC New Energy, the new brand BEIJING of BAIC will be officially launched on October 15. The official release of the BEIJING brand means the formal integration of BAIC New Energy and BAIC Saab brand.

At present, the LOGO used by Beijing Automobile has evolved from the word "north", and has been jokingly called "pig nose" by netizens, which is somewhat inconsistent with the positioning of automotive products. BAIC has also considered whether to replace the LOGO many times.

Earlier this year, it was reported that BAIC would abolish the existing car logo LOGO and launch a new logo design. According to the declaration chart of BAIC's new energy EU7 model released earlier by the Ministry of Industry and Information Technology, the car is based on BAIC Saabao Zhidao, and the biggest highlight is the use of the new logo.

In fact, in March this year, BAIC New Energy has been negotiating with BAIC Saab brand on channel integration and logo change. In July this year, BAIC Zhida X3 was officially launched, which carried the brand new "BEIJING" brand design logo and became the first car to use the car.

On September 3 this year, BAIC announced at the 2019 Beijing Automobile & BAIC New Energy Dealers' Mid-year Conference to clean up and integrate BAIC New Energy and Beijing Automobile's major product brands and related R & D and production resources.

On September 19th, it was learned from BAIC New Energy officials that BAIC New Energy's new B-class pure electric car BEIJING EU7 officially opened for sale at BAIC New Energy JD.com 's official flagship store. The new car launched a total of three models with a subsidized price of 15.99-175900 yuan, making it the first pure electric vehicle for BAIC New Energy to upgrade to the BEIJING brand.

As the first pure electric B-class car under the BEIJING brand, BAIC New Energy officials attributed its product advantages to five aspects: large space, large range, large power, great wisdom and large production.

What attracted the most attention from consumers was the official offline listing of BEIJING EU7 and the official release of the BEIJING brand on October 15. Because the BEIJING brand, which is integrated and upgraded by Saab and BAIC New Energy, will become the key to BAIC's own brand in the future.

In addition, after the integration of the two marketing companies, BAIC Marketing Business Committee will be established. This integration will adhere to the integration idea of "stability and development" to ensure the improvement of channel, sales, brand, service, product and organization.

BAIC officials said that the integrated BEIJING new brand, aimed at the middle and high end, will continue to bear the important mission of BAIC's independent brand upgrading.

BAIC New Energy is the eldest brother of pure electric vehicles in China, and it has indeed developed rapidly with the support of national policies. According to statistics, BAIC New Energy sold 10705 vehicles in August, up 12.8% from January to August. Cumulative sales reached 88373 vehicles, an increase of 26.03% from January to August.

As for the "pig nose" that netizens have been complaining about, the integration will also change consumers' views on BAIC in the past, and perhaps through the integrated "BEIJING" brand, it can better reflect the current trend of younger market.

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