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Guanzhi 5S is finally on the market, can Baoneng Funeng Guanzhi achieve a big increase in sales?

2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)09/22 Report--

Guanzhi 5 positioning compact SUV, September 21, Guanzhi Motors announced its latest model-Guanzhi 5S. According to the official website of Guanzhi Automobile, there are three models of the car, namely, the leading model, the distinguished model and the flagship model, with a price range of 13.88 yuan to 163800 yuan. The official guiding price is lower than the previously announced pre-price.

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Guanzhi 5S adopts the brand-new Guanzhi family design language, which is young and athletic. From the appearance of this car, there is little change compared with the previous generation model, the front face of the new car has a hierarchical sense, the intake grille adopts a mesh design and is dotted with chrome strips, the headlights use xenon light source with LED daytime driving lights, and the taillights use LED light source. In terms of body size, the length, width and height are 4600*1869*1658mm and the wheelbase is 2710mm.

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Interior decoration, less changes than the previous generation, three-format multi-function flat-bottomed steering wheel, large-size liquid crystal display screen. Mainly in terms of configuration, the new car adds the zebra Zhixing system (supporting voice control, navigation, remote control and other functions), which will provide OTA air upgrade, external intelligent device interface, cooperation with Alipay, word-of-mouth, barley network and other merchants to provide refueling, parking, food booking, booking and other paid scene services, as well as mobile phone remote control and intelligent voice control and other functions.

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The new car is equipped with a 1.6 T turbocharged engine with a maximum power of 145 kilowatts and a peak torque of 290N ·m. In terms of transmission system, it matches the Gertrack 7-speed wet double-clutch gearbox with a comprehensive fuel consumption of 6.6L per hundred miles, which meets the discharge of the sixth grade of the country.

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Although Guanzhi 5S is a modification of Guanzhi 5, it is obviously improved compared with Guanzhi 5, especially in terms of power, which makes up for the defect of Guanzhi 5. In addition, in addition to this year's launch of the Qoros 5S, next year will also develop a new platform of SUV and car models, in the next few years, the product line will be further expanded to improve the sedan, SUV and MPV subdivision camp.

"sojourn" in the Chery car under the Qoros, sales have been difficult to grow, the performance is getting lower and lower, for Chery, Qoros is more like a "burden".

At the end of 2017 and the beginning of 2018, Baoneng bought a stake in Guanzhi and became its controlling shareholder. Baoneng soon showed the new face of the new company: personnel adjustment, policy change, channel integration, sales improvement. In less than half a year after Baoneng took a stake, Quan Zhi Automobile achieved reverse growth.

In 2018, Qoros sold 62000 vehicles, an increase of 314.8% over the same period last year in 2017. This achievement has made the industry look at Qoros as well as Baoneng.

However, the good times will not last long. Although Baoneng has made Qoros leap, sales have gradually weakened due to the lack of new models for a long time. In the first half of this year, Qoros sold a total of 7343 vehicles, down 75.94% from the same period last year, most of which came from Baoneng Linkage Cloud.

But even so, Baoneng did not abandon Guanzhi or even increase its shareholding. In January, Baoneng bought a 12 per cent stake in Quantum for 1.56 billion yuan, increasing Baoneng's stake in Quan to 63 per cent. In June, it was reported that Baoneng might buy a 12.5% stake in Chery, but details were not disclosed.

Although great changes have taken place in the development of Baoneng after it became the main view, due to various reasons, it is always difficult to make a qualitative leap in terms of products and product power. The Quan Zhi 5S is only listed as a modified model, although it has been improved in all aspects, but whether consumers buy it or not is still a lot of variables.

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