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On March 5, Beijing time, Dr. Diss, CEO of Volkswagen Group, said that 2019 will focus on electric MEB open platform. Volkswagen Group launched its latest models such as ID.BUGGY and T-ROC R in Geneva. Dr. Diess, CEO of Volkswagen Group, mentioned China many times in his speech.

Dr. Dees believes that European things should be developed and created in China when they are brought to China. Volkswagen Group is also deeply aware that bringing European and German technologies to China and combining Chinese technologies, the traditional cooperation model can no longer meet the future development of the industry.

At this Geneva auto show, Volkswagen Group's models based on MEB platform mass production show its brands, Seattle, Skoda, Volkswagen and Audi, which will produce 15 million pure electric vehicles of Volkswagen brand on MEB platform.

Volkswagen will also begin mass production of the ID. model for the sixth time this year, making it the first model to be mass-produced on the platform. Volkswagen is transforming a plant in zwickau, eastern germany, from one that produces cars with conventional powertrains to one that specializes in electric vehicles. Including the construction of a network of fast-charging stations, Volkswagen plans to set up a fast-charging station providing 350 kW and up to 800 volts every 120 kilometers on European highways by the end of this year.

Jetta brand formation, optimistic about the Chinese market

Dr. Diss is still relatively confident in the Chinese market, because on the one hand, customer demand is still strong, and there are still advantages in the market of fifth and sixth tier cities. Second, the trend of new energy vehicles is inevitable, and customer demand is very clear.

Diss said,"From 2019 to 2020, we will see a lot of new products, including electric vehicles, coming out, and in this context, the creation of the Jetta brand is undoubtedly an important move for the group." Plug-in hybrids are becoming the "transition" option. Xiao Bian believes that the new Passat plug-in hybrid model displayed at the Geneva Auto Show has a pure electric mileage of 70 kilometers. If it can be introduced into domestic production and sales, it will become a very competitive product. Volkswagen already plans to launch the Touareg plug-in hybrid model in China this year, and there are not only plug-in hybrids from Volkswagen brands throughout the Volkswagen Group, but also advanced plug-in hybrids from Volkswagen's high-end Audi brand.

There is no doubt that the global trend of new energy electrification is unstoppable, Volkswagen's latest market competition strategy Dr. Diss has revealed a series of information. All major brands attach great importance to the electric market, and the competition is increasingly fierce. Volkswagen Group is ready for competition, and opportunities and challenges coexist.

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