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Car advertising is relaxed and comfortable, with the new car selling point as the core, but there is no lack of some advertisements to add creative content, carry forward a certain spiritual concept, and achieve the goal of attracting consumers. Among car brands, BMW's advertising campaign is one of the biggest.

For example, in May this year, BMW officially released a video clip to pay tribute to retired Mercedes-Benz president Zetsche, which moved many people, and BMW mischievously interrupted a scene. After stepping down as Mercedes-Benz president, Zetsche can finally take a BMW for a ride; in addition, BMW released a self-driving advertisement for "Ghost Thriller" in April this year, and many netizens said it was like watching a horror movie.

Recently, BMW released a self-driving advertisement, although only a few seconds of the scene, but caused a lot of controversy, because BMW inserted intimate car shock as a selling point in the advertisement.

According to the official Twitter release of BMW I, BMW has added "a space where you can easily accomplish anything" to the short film, which is the VISION iNEXT concept car released by BMW last September.

At the end of the film, a man and a woman are shown chasing a driverless car. 'This is a new moment of joy, a space where you can accomplish anything easily, 'BMW said.

Industry insiders believe that apart from playing porn, BMW's move also has a certain negative effect on the safety promotion of the so-called "autopilot" concept at the current stage.

Fortunately, the advertising campaign will not be online in the domestic official account, if online will certainly cause adverse effects. After all, today's self-driving technology, which does not fully support hands off the steering wheel, still requires manual intervention to take over the vehicle at any time to deal with all kinds of emergencies.

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