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According to relevant media reports, the vice president of Geely Automobile Group said on the personal social network today that Proton Motors has released new slogans, new LOGO and new brand value.

The new slogan is: INSPIRING CONNECTIONS (stimulate connection); the new brand LOGO is: PROTON,NEXT CHAPTER! Proton, the next chapter! The core values of the new brand are: Innovative Technology,Reliability,International (innovative technology, reliability, internationalization).

Compared with the old version, the new logo of Proton car uses a circular design style and has two versions in black and white, while retaining the original design elements of Proton, which is more in line with modern aesthetics as a whole.

Proton is a Malaysian domestic car brand, established in 1983. It is a wholly owned subsidiary of DRB-HICOM. Mainly engaged in cars, auto parts.

In 1996, the British LOTUS (Lutes Group) International Company was successfully acquired, which made the company have the ability to independently complete the car development to production, from a single domestic manufacturer to an automobile manufacturer with various product styles and meeting different needs at home and abroad.

Geely Holdings signed a final agreement with Malaysia's DRB-HICOM Group to acquire 49.9 per cent of DRB-HICOM 's PROTON and 51 per cent of luxury sports car brand Lotus on June 23rd.

After Geely's acquisition, the two sides launched the first Proton X70, which was jointly developed. In fact, relative to the Chinese, Malaysia's Proton X70 and Geely Boyue are just the same car. But their positioning is different. Proton X70 is mainly distributed in Southeast Asian markets, such as Malaysia.

After Geely's acquisition, the two sides launched the first Proton X70, which was jointly developed. According to the data, Proton's monthly sales reached 8590 in July, up 6 per cent from a year earlier, with cumulative sales of 52269 vehicles from January to July, up 47 per cent from a year earlier.

According to the plan, Proton's sales will reach 500000 in 2027, returning to the top brand position in Malaysia and among the top three ASEAN brands in another 10 years.

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