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Yang Xueliang, vice president of Geely Automobile Group, said on personal social platform that Proton Motor has released new brand value, new LOGO and new slogan, according to domestic media reports. Its new brand LOGO is: (Proton, next chapter! The new slogan is: (stimulate connection); the core values of the brand are: innovative technology, reliability, internationalization).

In addition, Proton also released a new brand logo. Compared with the old version of the design, the new version of the logo design is round, and has two versions of black and white, while retaining the original design elements of the Proton logo.

It is understood that Proton is a domestic car brand in Malaysia, founded in 1983, is a wholly owned subsidiary of DRB-HICOM, the company successfully acquired the British LOTUS (Lutes) cars in 1996.

Zhejiang Geely Holdings Group and Malaysia DRB-HICOM Group signed an agreement on May 24th, 2017. Geely Group will acquire 49.9% of Proton Holdings and 51% of Lutes Group, a British luxury sports car brand. It is estimated that Geely spent a total of 1.2 billion yuan in the acquisition process. And Geely will need to invest a lot of money to develop new cars for Proton and Lutes.

Eighteen months after Geely strategically took a stake in Proton, the two sides launched the first jointly developed Proton X70. According to the plan, Proton will sell 500000 vehicles in 2027, returning to the position of the number one brand in Malaysia and among the top three ASEAN brands within 10 years.

After Geely's acquisition, the two sides launched the first Proton X70, which was jointly developed. According to the data, Proton's monthly sales reached 8590 in July, up 6 per cent from a year earlier, with cumulative sales of 52269 vehicles from January to July, up 47 per cent from a year earlier.

In the future, Geely will officially put into production in the Southeast Asian market the new Proton car based on Geely Boyue, which is also the most lacking SUV model under Proton. It is expected that the new car will be officially launched in the fourth quarter. If this car can bring a large number of orders to Proton, then the road to revival of Proton will become relatively smooth. In addition, according to some sources, Geely also has plans to introduce Proton and Lutes, if it can realize domestic production. Lutes' sports car may be a new breakthrough.

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