AutoBeta(AutoBeta.net)03/12 Report--

At the end of February, Tesla announced that he would close offline stores around the world and switch to an online sales model, thereby saving operating costs. Thanks to a 6% reduction in the price of this all-line model, the price in China is no more than 900000 yuan, of which the entry-level long-range rear-wheel drive version Model 3 is reduced by 26000 yuan and now sells for 407000 yuan, while the biggest price reduction is Model X P100D, which is now priced at 848200 yuan by 341100 yuan.

Tesla suddenly cut prices, which is a good thing for consumers who want to buy a car, but some old car owners who have already raised the car are not happy. The sudden wave of price cuts caused dissatisfaction among some Tesla car owners. After that, Tesla was subjected to consumers pulling banners to protect their rights. Some car owners even did not want to drive Tesla any more, for fear of being teased as a "fool".

Ms. Yuan, a Tesla Model X owner, said that the car she bought last December, which cost more than 900,000 yuan, has now been reduced by more than 200,000 yuan, and the price reduction is a bit too sudden, which is difficult for her to accept. Ms. Yuan: "now the most thing (car owners) are talking about is, am I driving a million-dollar luxury car or a mid-range car?"

Ms. Yuan also believes that Tesla's brand positioning has been lost. "anyone who dares to drive out will be called a fool. It used to be cool, but now everyone asks, is this the car that dropped 300000?"

With the sudden announcement of shop closures and price cuts, Tesla must also be under a lot of pressure these days. Unsurprisingly, now Tesla has changed his mind and decided to readjust his sales strategy. He plans to retain a large number of stores and raise the prices of some high-end models. Tesla said in a statement on March 11 that the estimated number of global store closures will be half as many as before, so the cost savings will be only about half, while Tesla will increase the global car sales price by an average of about 3%, including Model S, X and 3, but the price of the standard version of Model 3 will remain unchanged at $35000.

However, so far, the specific price increase of Tesla in China has not been announced yet.

Think of an is out, this is very "Tesla", for Tesla price adjustment frequency, some industry insiders believe that, "Tesla product price fluctuations up and down, appears to be too random, at the same time, this is against common sense." In response to this, the US media Electrek has also commented that Tesla should strive to reduce the price of his electric vehicles, but he should lower the price in a more structured way instead of suddenly making a large-scale price adjustment.

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