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As we all know, the domestic new energy subsidy policy will decline sharply this year, but the specific policy has not yet been announced. It is said that the state subsidy will decline and the land subsidy will be cancelled until 2021. This measure not only makes enterprises that rely on subsidies lose their support, and many domestic electric cars have to implement price increases or other remedial measures as the subsidies retreat, how to implement "changing lanes to overtake"?

With regard to the plan to withdraw subsidies in the future, Chen Hong, chairman of SAIC Group, said that China's new energy vehicles are still mainly policy-driven, and the market driving force is not strong enough. After the purchase subsidy is abolished by 2020, if there is no other policy to follow up, due to the sharp rise in the purchase cost of new energy vehicles, it is likely to lead to a "cliff" decline of about 40% in China's new energy vehicle market, especially pure electric vehicles. Market share may fall by about 50%.

Chen Hong also explained that although the cost of power batteries and the manufacturing cost of electric vehicles will gradually decline with the continuous progress of technology, according to current forecasts, when subsidies are abolished by 2020, the falling cost of new energy vehicles can not fully offset the impact of subsidy decline. Compared with traditional vehicles of the same level, the cost of new energy vehicles is still on the high side, with pure electric vehicles about 30,000 to 40,000 yuan higher. Plug-in hybrid vehicles are about 20, 000 to 30, 000 yuan higher.

Now that the withdrawal of the main subsidy department has been decided, how should the industry respond? Chen Hong said that the policy focus on new energy vehicles can be shifted from "purchase subsidies" to "multiple policy combinations" to prevent the market share of new energy vehicles from falling off a cliff.

With the implementation of license plate restrictions and subsidy measures, China's new energy vehicles are developing rapidly. Sales of new energy vehicles in China reached 1.256 million in 2018, continuing to become the largest new energy vehicle market in the world. According to the plan, the number will reach 2 million in 2020.

It can be seen that many electric vehicles have had to raise their prices because of subsidies this year, but battery costs have not dropped much, and technical bottlenecks have further limited the development of electric vehicles. When the subsidy policy for new energy vehicles is announced this year, the price of new energy vehicles in the whole industry will rise, and the cost of consumers to buy cars will also rise.

Xu Heyi, chairman of BAIC, said, "in an era without subsidies, how can new energy vehicles compete with fuel vehicles?" The key is the battery. " BAIC is said to focus on battery technology and hopes to make disruptive innovations in technology.

Coupled with Tesla car home-made, continue to lower prices, China's electric vehicle industry will be a big blow, subsidies will also be gone, the survival of these electric car companies will face a big test. BYD Wang Chuanfu once said: a number of new energy vehicles have died, and those who survive are really capable.

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