AutoBeta(AutoBeta.net)09/30 Report--

In the Chinese market, there has always been a word "Golden Nine Silver Ten", that is, September and October every year, which is the traditional peak season of the Chinese auto market. Approaching the National Day and the upcoming Chinese New year, many consumers are driven to see the car ahead of time. According to the law of the past, the arrival of "Golden Nine and Silver Ten" may become the best opportunity for car companies to rush, and many businesses have given very great concessions.

But since last year, the entire Chinese car market has not had this traditional peak season, especially since the Chinese car market has entered the downlane since last year, recording a 13-month decline in sales. From January to August this year, total domestic car sales were only 16.104 million, down 11% from a year earlier, according to the China Automobile Association. In addition, in terms of sales in the first three weeks of September, average daily sales are down 17% from last year, and the absolute number of vehicles in September will be down by 500000 compared with 2017, according to FIFA data.

Judging from the data in recent years, China's auto market is gradually changing from an incremental market to a stock market. Originally, the main source of sales in China's car market is first-time car buyers. In the face of demographic dividends, car companies can achieve good sales results as long as they launch low-price products, which is also the reason for the rapid growth of many independent brands in recent years. Even some car companies with ordinary skills.

However, from the perspective of the whole market this year, many car companies have become marginalized, only those with strength have maintained stable development, but there has also been a year-on-year decline in sales. In fact, it is the extremely fierce competition in China's car market, and in the end, there may not be many car companies and brands left. After the Chinese car market has experienced its peak, it may be necessary to carry out micro-incremental development on the basis of high stock for some time in the future. this is also a basic fact.

Some media visited many 4S stores and found that, the same as in previous years, the major car brands still launched different preferential car purchase programs, hoping to stimulate sales. But even on weekends, except for a few luxury cars and Japanese brand 4S stores, most car 4S stores are deserted, and even in some stores, there are more salespeople than people who come to see the car.

And the annual auto show is a good time to sell cars, but the Chengdu auto show, which opened in September this year, is even more "deserted". Compared with the iconic scenes of the past Chengdu auto show, this year's Chengdu auto show is so deserted that people in twos and threes have already lost the sense of congestion in previous years, so that the toilets lined up in previous years are so spacious this year that there are even plenty of seats for people to rest at lunchtime.

In 2019, nearly half of the "Golden Nine and Silver Ten" of car companies, although it is impossible to predict the sales results for the time being, it can also be seen at first sight. For example, the Chengdu auto show started the first shot in the sale of "Golden Nine Silver Ten". Today's auto market, as Fu Yuwu, honorary director of the China Society of Automotive Engineering and honorary chairman of the China Automotive Talent Research Association, said: "this year's automobile market is still in the doldrums on the whole, and the" Golden Nine and Silver Ten "scenario will not happen."

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