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Recently, SAIC Volkswagen brand and SUNING signed a cooperation agreement in Nanjing. The two sides will integrate their advantageous resources and cooperate in product sales, channel marketing and brand promotion, while the SAIC Volkswagen brand flagship store will be launched on SUNING's e-commerce platform in early October.

In recent years, new retail has gradually become an important direction of the transformation of automobile production and marketing mode. both automobile enterprises and e-commerce platforms want to gain a foothold in the new retail field, and there is also the development of SAIC Volkswagen in the new retail field.

In the Singles' Day shopping festival in 2017 and 2018, the Volkswagen brand achieved good sales results in Tmall Mall, Automobile House and Tencent Automobile Mall platform. In terms of products, a number of new retail customized products are launched based on Lingdu, Tuang and other models, providing consumers with a car purchase experience and personalized needs that are different from the traditional dealer model.

In the cooperation between the two sides, the advantage of SAIC Volkswagen brand lies in the R & D and manufacturing of related automotive products, while SUNING's advantage lies in its online and offline channel advantages and flow advantages.

However, SAIC-Volkswagen sold 151000 vehicles in August, down 3.2 per cent from a year earlier to 1215206 vehicles from January to August, down 8.5 per cent from a year earlier, according to the data. For the SAIC Volkswagen brand, sales rose 0.2 per cent year-on-year to 127500 vehicles in August, down 4.7 per cent from January to August to 1053996 vehicles.

As of August, SAIC-Volkswagen's production this year totaled 1182397 vehicles, down 13.72% from a year earlier.

Although this kind of sales is very different from the original offline sales, what attracts the attention of consumers most is undoubtedly the quality and price of the products.

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