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With the development of the times, shopping is becoming more and more convenient, and many things can be obtained through online shopping. What's more, the first online group-buying platform in China has launched the business of car sales.

A few days ago, pinduoduo Automotive Business Director Xiu Chun said that pinduoduo's "66 car-sharing Festival (limited 6. 6% discount)" has been online for a total of 70 hours, with 9463 orders. After the National Day, the "ten billion subsidy" activities will be introduced into the vehicle sales industry, and more preferential activities will be launched.

As a matter of fact, in May this year, pinduoduo launched the activity of "34900 robbing Wuling Hongguang" to pay homage to the "National God car". The activity was so popular that some people who took part in the rush to buy ended before they even opened the page because their hand speed was too slow. In just 18 seconds after the start of the event, 400 Wuling Hongguang sold out.

Pinduoduo originally planned to sell only 10 units in a 34900 panic buying activity, but due to the popularity of the activity, more than 220000 people made an appointment before the robbery. In the end, pinduoduo decided to add an additional 6 million cash subsidy, greatly increasing the lucky list of 34900 seconds from 10 to 400.

What pinduoduo offers is that Wuling Hongguang is the 2018 1.5L S standard model, which is officially priced at 52800. Pinduoduo announced to the public with an activity price of 34900 yuan, the lowest in the whole network.

As a "national magic car", Wuling Hongguang sold very well in China, but affected by the current environment of the car market, sales also showed negative growth. Total sales in August were 24933, down 15.6% from the same period last year.

It is reported that pinduoduo has cooperated with Changan, Chery, BAIC and other domestic well-known automobile brands. National-level best-selling models such as Wuling Hongguang, Chery EQ1, Arize, Mingjue Ruiteng, BAIC New Energy, and Naha New Energy will be launched one after another, jointly creating a series of activities of the "66 car-sharing Festival".

Industry analysis, pinduoduo car sales behind the boom, the new e-commerce is penetrating urban and rural consumption barriers. "serving users in low-line cities is the next growth point in the automotive industry.

This year, the overall automobile market said that it was not very good, and all the car companies had a decline in sales, and even the miraculous car was forced to decline due to the downturn in overall car sales. In this scenario, many car companies began to look for more marketing ways to sell. E-commerce is a low-cost channel for car companies.

However, in the actual transaction link, Pandor's role is still just a platform, consumers also need to go offline 4S store to pick up cars, pinduoduo only as a middleman to integrate consumers' car demand, it seems that for a long time, 4S stores will still be the mainstream.

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