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"Golden Nine Silver Ten" is a traditional period to stimulate consumption, but it is experiencing a "fake gold Nine Silver Ten" in 2019 due to low sales in the automobile industry and low consumer confidence in car purchases.

According to the latest inventory early warning Index Survey of China Automobile Dealers released by the China Automobile Circulation Association, the inventory early warning index of automobile dealers in September 2019 is 58.6%, down 0.8 percentage points from the previous month and 0.3 percentage points from the same period last year. But the inventory early warning index is still above the warning line.

After the implementation of the national six emission standards in July, the inventory early warning index of car dealers continued to hover around 60%, above the warning line of 50%. July and August is the off-season of the traditional car market, but the arrival of Jin Jiu Yin Shi has not changed the business situation of dealers, which has dealt a greater blow to the car market.

The association believes that September is the end of the quarter, dealers pick up the number of tasks increased, dealer inventory pressure; at the same time, in order to ensure the completion of sales tasks, dealers to increase sales efforts, reduced sales, profits have an impact. In addition, this year's "National Day" is the 70th anniversary of the celebration, consumers expect dealers to increase concessions during the National Day holiday, so the wait-and-see mood is heavier in September.

According to the survey of the Association, the market performance in September was basically the same as that in August, and did not meet the expectations of dealers, and the market experienced a fake "Golden Nine". Dealers expect to achieve a real "silver ten". Due to the market downturn in September, dealers expect better market demand in October than in September.

According to data from the China Automobile Association, from January to August 2019, China's automobile production and sales completed 15.939 million and 16.104 million respectively, down 12.1% and 11% respectively compared with the same period last year, which is still a double-digit decline.

Among them, the cumulative decline in car sales from January to August was 12.6%. The decline in sales of the Magi SUV was 10%, with the largest decline of 22.9% for the Magi MPV.

In addition, the new energy vehicle market also ushered in a downturn. In August, sales of new energy vehicles were 85000, down 15.8% from a year earlier, which was greatly affected by the sharp decline in subsidies. From January to August, the growth rate of new energy vehicle sales slowed to 32% to 793000, making it challenging to meet the annual sales target of 1.5 million vehicles.

On August 27, 2019, the General Office of the State Council issued opinions on speeding up the development of circulation to promote commercial consumption, one of which is to "release the potential of automobile consumption". The plan points out that areas that implement car purchase restrictions should explore specific measures to gradually relax or abolish car purchase restrictions in the light of the actual situation, and encourage places with conditions to give active support to the purchase of new energy vehicles.

The decline in car sales during the year has become a fait accompli. More improvement measures are needed to restore consumers' confidence in buying cars and solve traffic congestion, parking difficulties and other problems.

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