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The new Toyota RAV4 is not yet on the market, and all kinds of publicity has begun. A few days ago, some netizens revealed that in less than two weeks, the preferential policy of the new RAV4 on FAW Toyota official website has been shrunk.

Prior to this, the official launched four preferential policies, including: 2888 yuan in in-store consumption fund for car purchase; zero down payment for car purchase with up to 0 interest rate for 2 years; 8000 yuan subsidy for replacement, and 5000 yuan subsidy for insurance customers; cumulative introduction of 8 TNGA models have the opportunity to win two-person gifts.

However, at this time, FAW Toyota officially changed the preferential policy, the subsidy for replacement was reduced, and there was no referral prize, and there was no specific reason. It is also unknown whether car owners who have paid the intention payment in the previous period will still be able to enjoy the previous discount. In this regard, some netizens think that FAW Toyota is not kind, is it too confident in sales?

Toyota RAV4 as a global best-selling model, domestic market sales performance is also excellent, but due to a long time without replacement, sales have declined. FAW Toyota will upgrade the RAV4 this year and will go public on October 25th. The new car will launch a total of eight models with 2.0L fuel and 2.5L twin engines, four of which are sold at a pre-sale price of 20.00-245000 yuan.

The vertical replacement of the new RAV4 is thorough. In addition to building and replacing the new powertrain based on the TNGA architecture, it has also become a lot stronger in appearance. However, many netizens think that the starting price of 200000 is a little higher.

Among the current competitors of the same level, the starting price of CRV is less than 170000 yuan, while that of Qijun is 188800 yuan, which at least makes people feel more close to the people, and Honda Haoying, which has also received a lot of attention recently, is priced at only 180000 yuan.

In addition, in the "Milu deer test" given by foreign media to the new RAV4, it was found that the performance of the new car was very unsatisfactory, which also reflected the shortcomings of handling safety, and gave an evaluation that it was not recommended to buy. Due to the great controversy, FAW Toyota once again conducted a "Milu deer test" on the domestic new RAV4, and there was no foreign media evaluation. But there is also a lot of controversy.

Based on the new generation of RAV4 built under the TNGA architecture, the price increase is also due to cost reasons, and the new car has undergone great changes in all aspects, but after the new generation RAV4 is officially on the market, the price does not go down to a certain extent, which is bound to make people feel that Toyota is gone with the wind. At the same time, how many consumers will choose the new RAV4 under the strong competitors?

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