AutoBeta(AutoBeta.net)10/04 Report--

In the day of celebration, FAW-Volkswagen can't wait to show its report card. According to the published data, FAW-Volkswagen sold a total of 219277 vehicles in September this year, and its three major brands all performed well.

Subdivide brand sales, Volkswagen, Audi, Jetta three major brands go hand in hand. FAW-Volkswagen brand sales totaled 142688 vehicles, an increase of 11.1% over the same period last year and 18.2% month-on-month. Among them, Maiteng, Bora, Suiteng and other sales continued to rise. FAW-Volkswagen Audi brand sold 65509 vehicles in September, up 12.4% from a month earlier, while the Jetta brand ushered in its first-month sales victory, with 11080 vehicles sold in September, up 130% from a year earlier, exceeding its sales target.

The most noteworthy is the Jetta brand, which has been competing in the domestic market for nearly 30 years and should be regarded as a household name. Last month, Jetta launched two models. Among them, Jetta VS5 officially launched on September 5, positioning the compact SUV with an official guidance price of 8.48-112800 yuan, the lowest price for a joint venture brand. The car is based on Volkswagen MQB A1 platform and is produced by FAW-Volkswagen Chengdu plant.

Another model, the Jetta VA3, was officially launched on Sept. 16. It is located as an entry-level compact sedan with an official guidance price of 6.58-92800 yuan, which is also the lowest joint venture car at present. The car is based on the old Jetta, and the front face design is basically the same as that of the Jetta VS5. In terms of power, it is equipped with a 1.5L naturally aspirated engine with a maximum power of 112 horsepower and a peak torque of 145 Nm, which matches Ericsson's 6-speed automatic transmission and 5-speed manual transmission.

The biggest difference between the two cars and the old Jetta is that it does not use Volkswagen's LOGO, but uses the Jetta brand LOGO, which is similar to the letter "J". Compared with the older models, the two cars have significantly improved, and there are many bright spots in appearance, configuration and price, so that they are favored by consumers in the first month of launch.

Audi scored an excellent record of 55800 vehicles in China in August, while Audi sold 65509 vehicles in September, an increase of 12.4% from the previous month. Among them, Audi A4L, A6L and Q5L sales continued to rise. In the current downward market, the Audi brand has advantages in appearance, performance, configuration and so on.

For the Volkswagen brand, sales in September were 142688, up 18.2% from the previous month and 11.1% from a year earlier. Among them, Volkswagen has achieved good sales results in exploring mountains and songs, and Suiteng, Bora and Maiteng have also made continuous efforts in the field of cars.

In the current downward environment of the car market, FAW-Volkswagen can get good sales results also shows that consumers recognize the brand, Volkswagen also wants to maintain its position as the champion of sales through more omni-directional layout and adjustment. In terms of products, Volkswagen can not issue a new LOGO, while speeding up the layout of the field of electric vehicles. However, for more consumer groups, performance-to-price ratio and product power are irresistible temptations. If you want to stabilize product sales, you must do a good job in the product itself.

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