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2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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AutoBeta(AutoBeta.net)10/04 Report--
According to European media reports, Cadillac will remain Felik Weller as vice president of Cadillac China and head of SAIC GM Cadillac Marketing Department, effective October 1.
According to sources, Weller served as vice president of Cadillac Europe and Cadillac Russia and managing director of Cadillac in the Middle East. Prior to joining SAIC General Motors, Weller served as Audi's distribution development director and Middle East sales director. In addition, he has worked at Mercedes-Benz for 10 years and held financial and sales management positions in Southeast Asia, the Middle East, Central Europe and other regions.
As the world's largest auto market, Cadillac has achieved breakthrough sales in China for two years in a row. In 2018, the Cadillac brand sold a total of 228000 vehicles, making it the first second-tier luxury brand to exceed 200000 vehicles, an increase of 31.4% over the same period last year, achieving five consecutive years of double-digit growth. In 2017, Cadillac brand sales in China grew by more than 51% year-on-year to 175000 vehicles.
In the face of the still changeable environment of the automobile market in 2019, Cadillac said at the brand communication meeting on January 23 that it would make efforts in the electrification field. In the field of electrification, the Chinese market is still a growing market for Cadillac.
In addition, Feng Dan, head of SAIC GM Cadillac Marketing Department, said Cadillac will also introduce a new car product in 2020. Cadillac will launch a new car every six months around the world over the next three years.
GM sold 753926 vehicles in China in the second quarter, down 60, 000 from the first quarter, with all brands falling to varying degrees except for Cadillac, which increased by 22000 compared with the first quarter.
As of August, Cadillac sold 14597 vehicles in China, up 2.1% from a year earlier, making it the fourth largest luxury brand after Mercedes-Benz, BMW and Audi, according to FIFA.
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