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According to foreign media reports, Cadillac announced that it will appoint Felix Weller, former director of global dealer network development, as vice president of Cadillac China and head of SAIC GM Cadillac Marketing Department, responsible for the development of Cadillac brand business in China, effective from October 1 this year.

Steve Carlisle, global president of Cadillac, said earlier: "Weller's global perspective on the luxury market will support Cadillac's steady growth in China. China is the brand's largest market and is in the period of the most active launch of new products in Cadillac history. His experience in Asia will also bring great value to the Chinese Cadillac team. "

Felik Weller served as Cadillac's vice president for Europe and Russia. He has been Cadillac's managing director for the Middle East since 2014. Prior to joining GM, Weller served as Audi's dealer development director and Middle East sales director.

Cadillac sold more than 200000 vehicles in China in 2018, an increase of 17.2%. In 2017, Cadillac brand sales in China grew by more than 51% year-on-year to 175000 vehicles.

From January to August this year, Cadillac sold 145697 vehicles in China, an increase of 2.1% over the same period last year, making it the fourth largest luxury brand in the Chinese market, after Mercedes-Benz, BMW and Audi.

In January this year, GM announced that the Cadillac brand would launch an electrification strategy. In the field of electrification in the Chinese market, electric vehicles are expected to become one of the important strategies for Cadillac performance growth. Cadillac models can be said to be the most profitable of GM's many brands in the Chinese market. The brand plans to launch a new product every six months by 2020.

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