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During the National Day holiday, car sales are mostly busy participating in local auto shows, large and small, in order to get more customers and complete monthly sales tasks and performance. However, under pressure, the incident in which the competition for customers led to sales fights became a reserved program for the auto show.

According to Weibo bloggers, at the red flag booth at the Dongguan auto show yesterday, two dealers got into a fight over customers at the same booth.

Often in the same brand booth, manufacturers will arrange multiple dealers to participate in the exhibition at the same time, the competitive relationship between different dealers is easy to highlight, resulting in physical conflicts caused by sales competition for customers is not uncommon.

According to the video provided by netizens, 30 or 40 salespeople or staff gathered on one side of the Red Flag booth, and the scene was in chaos, which immediately led to physical clashes, and salespeople in suits and suits fought each other. Under the intervention and coordination of the security personnel at the scene, the personnel of both sides finally stopped.

It is not uncommon for sales to fight for customers at today's auto shows. Generally speaking, larger brands will attract two or three dealers to participate in the exhibition at the same time. Different exhibitors already have a competitive relationship, and customers all have a mentality of "comparison of goods and goods." sometimes finding multiple sales consultants to get the price at the same time can easily lead to competition among sales for customers.

At the Lutai Auto Show in Weifang less than a month ago, the salespeople of the two exhibitors at the Dongfeng Nissan booth fought fiercely, also because of the scramble for customers.

Under the continuous downturn of the domestic car market, the competition among major car brands is becoming more and more fierce, and dealers are also trying to survive. When the brands and products are not strong enough, the pressure on the dealers to complete the tasks assigned by the manufacturers will only be greater. If they fail to complete the sales tasks, they will not be able to get the rebate reward from the manufacturers, and the dealers will face operating at a loss. On the other hand, the sales task of the dealer is distributed to the sales individual, and the sales face the pressure to achieve the target. On the other hand, at the auto show, customers are more concentrated and easy to obtain, and sales are regarded as the best time to complete the task.

A netizen engaged in automobile sales said that some brands preferred vicious competition, and employees of different 4s stores at the auto show kept cutting prices on both sides.

A salesperson said, "the price is meaningless, the quality of personnel is really important, there are too many videos, come from the same door to kill each other, and finally lose both sides."

Another car sales message said, "it's not of low quality." Manufacturer pressure, dealer inventory pressure, sales consultant task pressure, which sales will easily let a customer go.

Some people in the industry said that the annual regional auto show is the best time for the momentum of automobile sales. at the same time, the absence of management that only focuses on sales within the auto company and its subordinate 4S stores, and the uneven quality caused by not paying attention to the cultivation of staff quality and service awareness, resulting in frequent conflicts at the auto show.

There is a turning point in China's automobile industry, the market is saturated, the business condition of dealers is deteriorating, and car sales are not as good as they used to be. In the first half of 2019, only 29 per cent of Chinese car dealers made profits and more than 40 per cent lost money, with only 20 per cent of local car brand dealers making profits, according to a report by Leche Bang, a Chinese car dealership hosting service platform. Leche Bang also said that at present, Chinese car dealers generally lack confidence in the future, and most of them believe that even if sales pick up, profits are still difficult to guarantee.

Whether they are manufacturers, dealers or sales individuals, they all have to face the impact of fierce market competition.

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