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According to domestic media reports, Lexus officially announced its results of car sales in September 2019. In September this year, Lexus sold 17700 vehicles in China, an increase of 10.2 percent over the same period last year. From January to September in 2019, Lexus sold 144600 vehicles in China, an increase of 22.8 percent over the same period last year.

Specifically, in terms of models, the sales of hybrid models in September were 5599, accounting for 31.6% of that month's sales, and the cumulative sales of hybrid models from January to September were 48000, up 31.8% from the same period last year.

According to statistics, the cumulative sales of Lexus in China in the third quarter of this year was 51000. According to the sales trend of Lexus and the overall trend of the luxury car market, Lexus sales are expected to exceed 200000 in 2019. Won the second-tier luxury model sales champion. It is worth mentioning that in June this year, the cumulative sales of Lexus in China has exceeded 1 million.

Since entering the Chinese market, Lexus has been improving the strength of products launched by Chinese models. In January this year, the new Lexus UX was officially launched, and the Lexus LM, Lexus's first luxury MPV model, was unveiled at the Shanghai Auto Show in April and will be launched in China. On Sept. 5, Lexus officially unveiled its new RX/RX L model at the Chengdu Auto Show. In addition, the LM, Lexus's first MPV product, will also be available in China, and the new car has been unveiled at this year's Shanghai Auto Show.

Previously, Dazhuren, deputy executive general manager of Lexus China, said: "the biggest challenge now is to continue to maintain the good quality of Lexus development in the face of such a good opportunity." If the market performance is really poor, I will reduce sales and decisively adjust the supply and demand situation. " In order to further ensure the growth of sales, Lexus also has plans to adjust supply and demand.

Although after a round of official price increases in early September, the prices of Lexus's main selling models, ES, NX and UX, all increased by as much as 15000 yuan. Despite the outrage from consumers, it has failed to stop the continuous rise in Lexus sales in China.

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Span.s1 {font-kerning: none} compared with the price-for-quantity Cadillac and Jaguar Land Rover, Lexus takes the opposite route, but it improves product performance and service quality, hoping to bring better products and services to consumers. Is this the reason why Lexus price increases can still sell well?

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