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At this year's Frankfurt Motor Show, Volkswagen officially launched a new Volkswagen brand logo. As an important part of Volkswagen Group's image reengineering and brand reshaping, Volkswagen recently redesigned its "R" brand.

It is understood that the new R-character emblem is operated by the Volkswagen Design Center and maintains close communication with the technical R & D department and R-series marketing department in the process. As can be seen from the published pictures, the newly designed "R" logo is more flat and concise, no longer a complete English alphabet, but uses more concise lines, and the two arc design highlights the sense of movement and speed. In line with the concise and lightweight style of the times, and at the same time can better reflect the strength of the R series of the masses.

Old-style R mark

New R mark

Jost Capito, general manager of Volkswagen R, said that Volkswagen R focuses on excitement and passion, and the brand will continue to focus on it in the future. At present, no matter in strategic planning or business direction, we will continue to strive to launch excellent products that can bring unique experience to car fans.

The new R-character emblem has two different types, which are used on R models and R-Line models respectively. The former is a separate three-dimensional R-character metal emblem, while the latter is a planar shape embedded in the trim, and is divided into two forms: sterling silver and silver frame. In addition, the nameplate sign of "R-Line" will not be seen on R-Line models in the future.

According to the survey, in 2002, Volkswagen launched Golf R32 as the top performance model of GTi. Since then, the R logo has become the representative of Volkswagen high-performance models, but because Golf R32 has not been introduced into the domestic market, many mass fans regret it.

With the increasing attention of R models, in 2010, Volkswagen formally separated the sports business from Individual GmbH and established R GmbH. At present, the main business of R company is R-Models, R-line, Volkswaagen Exclusive and R-Engineering.

With the continuous development of R company, Volkswagen launched a new R logo after the release of the new VW logo, and the logo will appear on all models under the brand. It is understood that the first model with the new R logo is the Atlas Cross Sport R-Lin, which will be unveiled on October 11.

With the promotion of global electrification, Volkswagen announced that it will increase the development of electrification. After the launch of the new flattened logo, Volkswagen redesigned the R mark, which is also flattened, highlighting the development of the times through minimalist design.

Of course, behind the change, it also reveals the public's layout and planning for the future. With the launch of the R target, it also marks a new tense for the Volkswagen R series, as Volkswagen has previously announced that it will greatly expand the range of the R series and will provide performance versions for more models throughout the series. CC R and Touareg R models are expected to be launched in the future.

But for the newly launched R standard, netizens do not seem to buy it, some netizens said that it is not as good as the previous R, the previous R mark has a sense of strength, and now the feeling is too flirtatious!

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