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Sales of Haima Motor plunged 60.78% in the first three quarters compared with the same period last year, and only one model was produced.

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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In the cold winter of the car market, the vast majority of Chinese car companies are facing great challenges, especially those hovering on the edge. A few days ago, Haima disclosed its production and sales figures for September. In September, production of all Haima models totaled 2912, down 39.43% from a year earlier; sales totaled 3224, down 26.39% from a year earlier. Cumulative sales in the first three quarters were 21979, a year-on-year drop of 60.78%.

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It is understood that so far, Haima has stopped the production of basic passenger cars, MPV and cross-type passenger cars, and there is only SUV left, that is, the brand-new Haima 8S, which was launched in July this year, was originally seen as a model with high hopes in the hippocampus, but it did not usher in the market. Its output also fell by 24.91%.

In the second quarter, Haima's revenue rose 126.8% from the previous quarter, while net profit plummeted 205.3% from the previous quarter, according to the financial report. While overall sales are up, net profits are falling sharply. Even if a new car is produced, it cannot be sold. Even if one is sold, it is a loss, and the seahorse car can only choose to stop production.

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Under great pressure, Haima Motor, which is already facing the risk of delisting, its performance in the first half of 2019 is still not satisfactory after receiving the warning, with a net profit still negative and a loss of 178 million yuan. By the end of the year, if the loss situation of * ST seahorse cannot be reversed, it may face delisting.

In this regard, Haima has to sell its assets to complete the "shell". In May this year, Haima announced that it intends to sell idle properties in the Jinpan Industrial Development Zone in Haikou City, with a total of 269 residential units and 15 shops. And in April this year, Haima Motor also issued a sale announcement, planning to sell 36 idle properties in Shanghai and 81 idle properties in Haikou, Hainan Province. Up to now, seahorse has successfully sold 156properties and made a profit of 57.09 million yuan. It is estimated that the net profit of returning home will be increased by 36.68 million yuan, and about 20 million of the final payment will still be received one after another.

On September 25 this year, Haima signed an "equity transfer agreement" with Ruizhi Industrial to sell 100% of its company, Haima Research and Development. The deal will bring about 430 million yuan in revenue for Haima Motor. In response, Haima Motors said that the deal will help it focus on its main business, optimize its cash flow and help it turn losses into profits in 2019.

In fact, it can be seen that Haima successively sold its equity and sold idle real estate some time ago, all of which are aimed at turning * ST seahorse into profits. there is no doubt that "keeping its shell and taking off its hat" is the top priority of Haima Motors right now.

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There is no doubt that such behavior is also very dangerous. now the whole market is on a downward trend, and more and more car companies are being eliminated. Previously, it was exposed that Huatai, Lifan, Cheetah and Zhongtai were all facing bankruptcy, but today's seahorse can not rely on its own product capacity to achieve a breakthrough, can sell fewer and fewer assets, will eventually face the same experience of the above-mentioned car companies.

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