AutoBeta(AutoBeta.net)10/10 Report--

According to the official website of Haima Automobile, the latest production and marketing situation in September has been announced. According to the data, the output of the whole department of Haima Automobile in September was 2912, down 39.4% from the same period last year. The cumulative production in the first three quarters was 20152, down 60.78% from the same period last year. Sales are even more appalling: sales of seahorse cars in September were 3224, down 26.39% from a year earlier; cumulative sales in the first three quarters were 21979, down 60.78% from a year earlier.

It is worth noting that sales of Haima basic passenger cars were 0 in August, and in September, Haima directly stopped the production of basic passenger cars, MPV and cross passenger cars, relying only on SUV models to provide the market.

According to the data, sales of seahorse basic passenger cars, MPV and crossover passenger cars were all zero in September. In terms of production, the output of cars in September was 0, and the cumulative production in the first three quarters was 1752, down 88.69% from the same period last year; MPV production in September was 0; SUV production in September was 2912, and the cumulative production in the first three quarters was 18400, down 47.25% from the same period last year; and in terms of sales volume, 29 cars were sold in September, down 97.05% from the same period last year. Sales in the first three quarters totaled 2034, down 88.36% from a year earlier; MPV sales in September were zero, and sales in the first three quarters were 791, down 68.27% from a year earlier; and SUV sales in September were 3195, down 4.54% from a year earlier. Sales totaled 19154 vehicles in the first three quarters, down 46.9 percent from the same period last year.

Looking back at the production and sales of seahorse car KuaiBao in September, the data is ugly. According to official figures, the cumulative sales of Haima in the first three quarters were lower than those of Harvard H6 in August.

Such a poor market performance also left the car company facing huge losses, and after facing the risk of delisting, Haima sold its assets in exchange for cash flow to avoid delisting. Haima sold a total of 401 vacant properties in Haikou and Shanghai in April and May respectively. According to the previous announcement, Haima currently sold only 156units, affecting the company's net profit by 36.68 million yuan. With only three months to go before the end of 2019, it is a mystery whether Haima will be able to sell its entire property.

In addition to selling houses to reverse cash flow, Haima also transferred its 39% stake in Henan Haima property Service Co., Ltd. to Qingfeng Real Estate at a price of 116 million yuan. On September 26th, the 100% stake in Shanghai Haima Research and Development Co., Ltd. held by a listed seahorse company was transferred to Ruizhishang Industrial at a transfer price of 806 million yuan + the profit and loss during the period between the base date of equity trading and the date of equity settlement. Seahorse made a profit of 430 million yuan.

At present, whether it is selling the house or transferring shares, the ultimate goal is to preserve the shell. According to the amount of the loss in the first half of the year, it is very likely that the seahorse car will take off its hat. In the first half of this year, the operating income of seahorse was 2.322 billion yuan, down 14.67% from the same period last year. The net profit belonging to shareholders of listed companies was-178 million yuan, deducting non-net profit-346 million yuan. In the second half of this year, the sales volume of seahorse cars was still miserable, and the loss was further increased.

As for the reasons for the decline in Haima car sales, some industry insiders said that Haima Motors'R & D strength is weak, its technology is outdated, its product layout is too narrow, and it is out of touch with the market. and chaotic market positioning and poor product power have also hindered the development of Haima Motor.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat