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Under the downward trend of the automobile industry, many car companies are facing restructuring, transformation or being eliminated. A few days ago, the Mustang, which was reorganized by Reading, officially released a new LOGO of new energy, which was named "Xingmang". At the same time, it indicates that Mustang will focus on the field of new energy vehicles to achieve transformation.

The launch of the new brand LOGO, the use of planar design, visually more concise. LOGO is surrounded by four enterprising "star wings", forming a "five-in-one" super system based on the'Y' center, that is, based on Mustang new energy, upward technology (constantly expanding production platforms, Mustang Zhixing and more Ai technology), downward consumers (insight into and meeting consumer needs), and left dealers (Wanma Dian, which goes deep into the third, fourth and fifth line market in an all-round way. Open a new channel sales model), to the right supplier (build Heigh supplier system).

Mustang, as an old car company, was born in the late 1980s, but with the passage of time, under the background of state-owned enterprise reform, Sichuan Automobile Mustang was merged and reorganized by Fulin Group in 2002. In the more than ten years since Fulin Group took over, the market performance of Sichuan Automobile Mustang is still lukewarm, but through its efforts, Sichuan Automobile Mustang has established a relatively perfect automobile manufacturing and sales system.

In the face of declining performance losses in the car market, Mustang had an operating income of 2.046 billion yuan and a net profit of-385 million yuan in 2017. By the end of October 2018, Mustang had operating income of 662.1 million yuan, net profit of-363 million yuan, total assets of 4.545 billion yuan, total debt of 3.834 billion yuan, and a debt ratio of 84.36%. Overall Mustang sales were 36089 in 2018 and 10540 in the first half of 2019, down 33 per cent from a year earlier, according to public data. Fulin Group had to sell assets to cover its debts and publicly transfer its 82.5% stake in Mustang at a base price of 1.2 billion yuan.

Although the performance of Mustang is not good, but it has a relatively complete production qualification, including new energy vehicles, including a variety of complete production qualifications, is one of the earliest domestic enterprises to engage in new energy car manufacturing. And the production base that claims to produce 200000 vehicles a year. On January 18, 2019, the shares of Mustang were acquired by Reading Motor for 1.45 billion yuan.

Reading is a Shandong company that started with low-speed electric cars, that is, the "elderly scooter", which was established in 2008. The main business is the R & D and manufacturing of electric vehicles and key parts. It is one of the relatively early companies to set foot in new energy vehicles in China, with sales of 210000 models this year.

The reason for buying Mustang is that last year, six departments, including the Ministry of Industry and Information Technology, jointly issued a notice on strengthening the management of low-speed electric vehicles, which means that new energy vehicles will be strengthened, and manufacturers of low-speed electric vehicles will face tremendous pressure. in this environment, Reading bought Mustang as a "lifesaver".

In June 2019, Mustang won the car production qualification again, which is undoubtedly good news for both radar cars and Mustang cars, and plans to create a diversified product matrix through fuel vehicles and new energy vehicles in the future to fully cover the travel scene of consumption.

In early October, officials released a set of design sketches for a brand new sedan positioned as a new energy compact hatchback, code-named EK-300, and announced that the car would go on sale in November. In addition, officials say the Mustang will launch eight models, including sedans, SUV and MPV, by the end of 2021.

The launch of new models and new LOGO also indicates that Mustang will hope to make a transformation with the help of Reading, with plans to sell more than 150000 units by 2020 and more than 700000 by 2025. However, in the face of today's overall pessimistic environment, whether a win-win situation can be achieved can only be answered by the market.

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