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It is better to build a car than to build household appliances! Dyson Announces cancellation of Electric vehicle Project

2024-11-05 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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On October 11, according to media reports, James Dyson, founder of Dyson, just sent an email to employees, probably saying that Dyson will stop building cars, not because of problems with car products or because of problems with the car team, but because commercial applications will not work and will give up developing cars.

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In addition, Dyson praised the car team in an email. The car production process is complex, but it has made great achievements, and said it will allow car developers to enter Dyson's other projects.

With regard to the cancellation of the development of electric vehicles, James Dyson said that it will not affect Dyson's future development. Although it will stop developing electric cars, it will still develop in solid-state batteries, sensors, vision systems, robots and AI.

It is understood that Dyson is a well-known British electrical appliance manufacturer, mainly known for small household appliances such as hair dryers and vacuum cleaners.

In 2017, Dyson also sent emails to internal employees to enter new energy vehicles and formed a 400-person car research and development team. In order to build a high-level R & D team, Dyson poached Rolls-Royce, Land Rover, Bentley, Tesla, BMW, Aston Martin and other high-tech talent, and plans to launch the first electric car in 2020.

In 2018, Dyson said it would produce electric cars at a plant in Singapore, which is expected to complete its first batch of cars by 2020 and officially go offline in 2021.

In May this year, Dyson released the first draft of the electric car, which shows that the first electric car has a three-row seating layout, which is about 5 meters long and 1.65 meters high. in order to ensure lower wind resistance, the car has a more inclined front windshield and the shape of the vehicle is biased towards MPV.

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The plan can not keep up with the change. It has been only three years since the announcement of the move into new energy vehicles to the announcement of stopping the development of new energy vehicles. Although the original car has been developed, the hair dryer and the car are completely different fields. The latter tends to higher technology and more complex production processes.

In a twinkling of an eye, the new car-building forces in China have stumbled along the way. although electric cars are easier to use than fuel cars, it is not easy to make high-quality cars and sell high-sales cars.

In recent years, with the development of electric vehicles, more and more new car-making forces have emerged. Tesla of the United States, domestic car companies such as Xiaopeng, NIO, Weima and other car companies, the founders of these car companies did not enter from the traditional automobile manufacturing at the very beginning. but from another industry into the automobile industry.

Dyson, which has long been famous for its home appliances, has enough technology and capital, but has no experience in building cars. although the company announced its entry into the field of new energy vehicles in 2017 and said it had built the original car, but because it is not commercially feasible, it has to give up research and development.

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