AutoBeta(AutoBeta.net)10/11 Report--

With the sixth consecutive release of September sales data by various large vehicle enterprises, the sales volume of the four major Japanese brands in the domestic market share is also released. Compared with last month Toyota, Honda, Nissan and Mazda these four car companies have different degrees of trend.

In September, all four car companies showed growth momentum, with only the Nissan brand declining, with the highest growth being Toyota, whose sales included Lexus.

Specifically, Toyota brand in the face of China's passenger car market market under the cold background, but still appear particularly hot. In September this year, it exceeded 140,000 vehicles, refreshing the best monthly sales record in China, and also breaking through the first nine months of sales in China for the first time. Toyota halted sustained sales growth in August, but picked it up again in September.

Toyota has been able to achieve rapid growth in China, thanks to contributions from cars and luxury brands. Among them, Lexus luxury brand sales in China surged 36% year-on-year to 16,101 units in September, while sales of smart hybrid models were 4,673 units, accounting for 29% of sales. Including Corolla up 7% year-on-year to 32,400 units, Rayling up 7% year-on-year to 19,400 units, Camry up 2.2 times year-on-year to 16,500 units.

In addition, the new Toyota RAV4 will also be available at the end of the month, which has attracted many consumers before it is launched and will continue to help Toyota grow sales rapidly after its launch.

Honda, another brand that is also growing, sold 1,123,500 vehicles in the first three quarters of this year, up 16.4% year-on-year, jumping to the top of the Japanese top three.

With two best-selling models Civic and Accord both broke 20,000 units, even though the Accord had been recalled due to the "stall door" incident, sales picked up after a short-term decline. The hybrid model camp Accord, Odyssey, CR-V, INSPIRE, Alishen total sales of 13,300 vehicles, sales tend to stabilize.

As Honda's SUV pillar CR-V sales declined in September this year, but not to a large extent, still has a supporting position. As a CR-V sister model,"Haoying" also opened pre-sale at the end of September, the product strength is also good, the continuous launch of new products is expected to help Honda brand sales continue to grow steadily this year.

From the data point of view, Mazda brand month-on-month decline, but in September this year Mazda cumulative sales of 20619 vehicles, month-on-month growth of 16.3%, this is also since March this year, Mazda brand sales exceeded 20,000 vehicles for the first time. The arrival of this achievement is a big encouragement for Mazda, and it can be seen that Mazda is also "high-profile" in the published sales data.

The Mazda 3 Angxella, which accounts for nearly half of Mazda's sales, was also replaced in September. The appearance has been slightly adjusted, while the interior has been greatly changed. The design can be said to be the same as Mazda concept, insisting on maverick and not blindly following the trend.

Although Mazda sales volume increased greatly in September this year, there is a big gap in sales volume compared with the brands among the top three Japanese brands, but Mazda is still profitable. After all, Mazda, as a niche brand, has its own ideas. At present, the annual sales target of 270,000 vehicles challenged by Mazda at the beginning of the year accounts for only 59.9%, and the annual target is still difficult to achieve.

Similarly, although Nissan experienced a year-on-year decline in sales in September, it increased month-on-month. Dongfeng Nissan and Dongfeng Qichen, its passenger car business segment, sold 134,713 units and 113,239 units respectively in September, down 4.6% and 3.7% year-on-year respectively. Nissan said sales declined due to the overall downturn in the industry, but Nissan will continue to grow steadily and will remain focused on expanding market share, maintaining good earnings levels and improving sales quality in the rest of 2019.

Even so, some Nissan models still perform well. Among them, the sales volume of Xuanyi series owned by Dongfeng Nissan was 37944 units, with a month-on-month growth of 16.2%; the sales volume of Qida TIIDA was 7213 units, with a year-on-year growth of 22.4%; the monthly sales volume of Xiaoke reached 18328 units in September, with a year-on-year growth of 8.2%, setting the best sales record in September.

The domestic automobile industry suffered a continuous decline for several months, and the whole market was affected by it, but in September, many automobile enterprises showed sales growth under the support of "Jinjiu", especially the sales volume of Japanese and German brands was constantly warming up, although it was relatively slow, but it was also a good trend.

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