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In mid-September this year, Lexus officially announced a price increase, including an increase of 6000 yuan to 15000 yuan for three popular models, the ES, NX and UX, and said the price increase was due to configuration upgrades.

As soon as the news came out, many would-be car owners signed a car purchase contract with the 4S store before the price rise. as a result, they waited for months but could not wait for the arrival of the new car, but received a notice from the 4S store to increase the fee.

Earlier, some netizens said on the forum: I will put up with the whole price, I will put up with it; I will put up with an increase of 20,000 yuan; I will put up with waiting for the bus for 3-5 months; the price of the whole department will be raised and I am prepared to refund the deposit. It also said it had no feelings for the brand since then.

However, before the National Day, Wujin Market Supervision Bureau in Changzhou City, Jiangsu Province received a number of complaints one after another before the National Day. Among these complaint buttons, the first car owner to sign a car purchase contract was in May this year. However, after waiting for nearly four months, the owner was still unable to pick up the car and was told to increase the price by 11000 yuan.

In view of the unusual situation, the matter has caused an uproar on the Internet, and public opinion attached great importance to it. After receiving the complaint, local market regulators immediately interviewed and communicated with the local Hengshan Bridge Lexus 4S store, saying that a further price increase in a car purchase contract was a breach of contract.

Although the Hengshanqiao 4S store said that they were also very surprised by the price increase of the manufacturers, they would negotiate the follow-up situation with consumers. Finally, with the assistance of the Regulatory Authority, the 4S store agreed to give the latest plan: pick up the car at the original price, and consumers who do not want to continue to buy the car can apply for refund and advance payment.

In the end, consumers chose to buy the corresponding models at the original contract price, and consumers were satisfied with the plan of the 4S store and thanked the market regulators for their efforts to mediate.

For consumers who have signed a car purchase contract and paid a deposit, but received a sudden price increase while waiting for the car, and asked to make up for the price difference, this behavior has violated the spirit of the contract.

In this regard, some media asked the lawyer for advice that if the two sides had already signed a car purchase contract at the time of payment of the deposit, then the price had been determined, the unilateral price increase of the enterprise was a breach of contract, and consumers could refuse to pick up the car and demanded double return of the deposit.

Prior to this, 4S stores in some areas issued a statement on the matter, saying that they would perform the contract in accordance with the price agreed in the original contract and voluntarily bear the difference after the official price increase, provided that the car purchase contract was signed before the price increase.

Even though a letter of apology about the change in delivery time and price was circulated on the Internet because of public opinion, the manufacturer apologized for the increase in the price of product upgrade, but had to change the sales price because of product upgrade and promised to provide equivalent goods and services. Still abused by netizens. In addition, the apology letter did not appear in the official Lexus.

Now that the car market is in the doldrums, many car companies are making profit-making measures in the face of depressed sales, while Lexus is doing the opposite strategy. No matter how well Lexus sells, it should not violate the spirit of contract. However, Lexus sales still recorded double-digit growth in September, with sales in China rising 10.2 per cent to 17736 units in September, according to data. Have to admire the "strength" of Lexus can still make consumers pay for it.

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