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Luxury brand sales in September: Mercedes-Benz and BMW increased, Audi led the decline in sales

2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)10/11 Report--

After the National Day, many car companies have announced new car sales, first-tier luxury brand BBA have also announced that this month's sales and last month's sales have changed greatly, Mercedes-Benz and BMW achieved growth, only Audi showed a year-on-year decline. Let's take a look at the specific ranking of first-tier luxury brands in September this year.

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After the announcement of sales in September, Mercedes-Benz ranked first with year-on-year growth, but Audi had the largest monthly sales of 63593 vehicles, a significant difference from the previous month. Mercedes-Benz distanced itself from Audi and BMW with nearly 2000 units in August. it was the lowest in a single month in September.

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Although Mercedes-Benz has sold more than 60, 000 units for three months in a row, it does not seem to be as good as the other two brands in terms of sales this month. Sales in China reached 61664 in September, up 12.9% from a year earlier, but sales in the first nine months have been surpassed by BMW again, even if the gap is not big.

Specifically, sales of main models such as Mercedes-Benz C-Class, E-Class, S-Class and GLE SUV are good, with double-digit year-on-year growth in September. Among them, the performance of the car family is particularly outstanding, with monthly sales of Mercedes-Benz E-Class and Mercedes-Benz S-Class reaching new highs in China.

In the SUV sector, the Mercedes-Benz GLC L has a strong performance, with a cumulative annual sales of 100000 vehicles in 1-9 years, which is the main selling model of Mercedes-Benz in the domestic luxury car market. And Mercedes-Benz GLA due to older products, sales are not as good as competitive BMW X1, Audi Q3, Cadillac XT4.

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BMW's performance remained stable, narrowing to 5.8% this month compared with 10.1% last month, but still growing, with cumulative sales of 63083 vehicles in September, surpassing not only Mercedes-Benz but even Audi by a few hundred cars. in the first nine months of this year, cumulative sales ranked first in 526017, with a year-on-year growth of 14.4 per cent.

In terms of specific models, the new BMW 5 series became the top seller of the BMW brand with sales of more than 124700 vehicles, a steady increase of 5.7% compared with the same period last year. Sales of the seventh-generation new BMW 3-series, which went on sale in June, are now rising month by month, with the 3-series family selling more than 94000 vehicles in the first nine months.

The "X Series" of SUV has helped BMW gain a long-term sales pillar this year, with the new BMW X3 selling more than 88900 vehicles in the first three quarters. As well as today's listing of the new X1 and domestic X2 launch, may help more.

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After a centralized replacement and price liberalization, Audi's sales are continuing to grow month-on-month, rising 12.4% in September and leading the sales of first-tier luxury brands in September, with cumulative sales reaching 63593 vehicles, down-3.3% from a year earlier. Cumulative sales in the first three quarters are slowly approaching those of Mercedes-Benz and BMW, narrowing to 35000 units from a gap of nearly 40,000 to 30,000 units in August. Audi is likely to return to the front position.

In terms of specific models, the biggest "contributors" are Audi A4L, A6L and Q5L, but Audi officials have not released specific model sales, but the forecast is still excellent, of which Q5L has reigned its title as SUV champion for many months. The revamped Q3 has also seen a significant increase in sales; as the Audi Q8 has been pre-sold at the Chengdu Auto Show, it will officially enter the market with the pure electric mini SUV Q2L e-tron in the fourth quarter, further strengthening the brand's product matrix.

It is undeniable that under the stimulation of the "Golden Nine" car purchase boom, the sales of many car companies have increased, and whether they can be helped by the "Silver Ten" depends on the future sales performance of various car companies.

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