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According to domestic media reports, BMW's official global sales figures for the first three quarters. From January to September 2019, BMW Group sold 1866198 new cars (including BMW, MINI and Rolls-Royce), up 1.7 per cent from the same period last year. Of this total, global sales in September were 248684, up 4.6 per cent from a year earlier.

In the Chinese market, sales of 526017 new cars were sold in 2019, a sharp increase of 14.4% over the same period last year, slightly lower than Mercedes-Benz's 533241, ranking second in the luxury car market. Of this total, monthly sales in September were 63083, up 5.8 per cent from a year earlier. Considering the peak sales season in the fourth quarter and other factors, BMW's annual sales are expected to exceed 700000 vehicles.

In addition, the BMW brand delivered 210427 new cars to customers in September, up 4.8 per cent from a year earlier. In terms of cumulative sales in the first nine months, both the BMW X3 (up 74.0%) and the BMW X4 (up 43.4%) have achieved double-digit growth; only six months after the launch of the BMW X7 luxury SAV, 25125 vehicles were delivered.

In terms of specific models, the cumulative sales of imported BMW x5 exceeded 17000 in the first three quarters, and x5 sales will continue to grow with the launch of the follow-up 2.0t models. In addition, the launch of x7, mid-term revamped 7-series and 8-series families has also gradually increased BMW's market share in large luxury cars.

In terms of car products, 5 series long wheelbase, 3 series and 1 series are the main sales force of BMW at present. Among them, the cumulative sales of 5-series long wheelbase is 124700 vehicles from January to September. In addition, 530le also gives 5-series long wheelbase an advantage in the competition between the two main products. In terms of entry models, brilliance BMW's 1-series compact sedan lags far behind Mercedes-Benz a-class long wheelbase sedan and Audi A3 due to the relative lack of product competitiveness.

The sales volume of the main 3-series cars did not rise with the increase in product power brought about by the vertical replacement in the middle of the year. On the contrary, due to the lack of terminal concessions at the initial stage of listing, the sales scale dropped from 11000 to about 6000 recently. After all, its main competitors, Mercedes-Benz c-class and Audi A41, currently have a market discount of more than 50, 000 yuan in the terminal. If the follow-up is not comparable to competitive products, the current sluggish market performance of the new 3-series may continue until next year's 320 entry-level models.

BMW plans to launch more than 20 new cars in the Chinese market in 2019. BMW X2 domestic models and new BMW X6 will be launched in the Chinese market one after another. A senior BMW executive said: with this model of attack, we will continue to expand our position in the lucrative luxury car sector. " Despite the volatile and highly competitive global car market, BMW expects a small increase in sales throughout the year and will continue to stick to its strategy of putting profitability above sales.

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