AutoBeta(AutoBeta.net)10/12 Report--

China's auto market, which has been falling, continued to decline in sales in September. According to the latest sales report of the Passenger Association, the sales volume of narrow passenger cars in China reached 1.781 million vehicles in September, down 6.5% year-on-year, and the cumulative sales volume from January to September reached 14.782 million vehicles, down 8.6% year-on-year. It can be seen that the passenger car market has maintained a downward trend, while the year-on-year decline has narrowed further, and terminal consumption shows signs of recovery, which may be good news for automobile practitioners.

According to the ranking of automobile enterprises, FAW-Volkswagen, SAIC Volkswagen and SAIC GM are still in the top three in September. Dongfeng Nissan and Geely ranked fourth and fifth respectively, with sales of only 2067 vehicles. Beijing Benz and Great Wall Motor continued to have the highest growth rates this month. It is worth noting that Toyota's two joint ventures fell out of the top 10 in September, while Great Wall Motor and Chang 'an Automobile replaced them and returned to the top 10.

It should be noted that passenger cars in the narrow sense refer to cars, SUVs and MPVs, and the statistical data are domestic retail sales volume counted by the Passenger Association.

In the cold winter of the automobile market, Volkswagen's absolute advantage in the Chinese market plays a role, and the sales volume of the two automobile enterprises in North and South Volkswagen remains stable, accounting for 20.6% of the domestic passenger car market in total.

FAW-Volkswagen maintained an overall growth trend with SUV products, Audi brand sales growth, and Jetta brand new cars launched, with sales reaching 192,800 vehicles in September, up 6% year-on-year. Audi contributed 65509 vehicles, and Jetta sold 11080 vehicles in the first month of its launch.

SAIC Volkswagen's sales volume declined in September and the first nine months, greatly affected by the continued downturn of Skoda brand. Since April this year, SAIC Volkswagen has launched T-Cross Toujia, Touang X, Polo Plus, Lavida Pure Electric, Tiguan L7 and Skoda New Speed, etc., followed by the first MPV, Comic GT on the market.

SAIC GM's third position has not changed, but it still maintains a large market decline, with sales falling nearly 20% in September. SAIC GM owns Buick, Chevrolet and Cadillac brands, among which Buick and Chevrolet are greatly impacted by the market. The decline of product power and the popularization of three-cylinder engine are the main reasons for the continuous decline of SAIC GM sales volume. Subsequent manufacturers have launched 8-year or 160,000-kilometer powertrain warranty plan to stabilize consumer sentiment. Cadillac remained stable, with sales of 18350 vehicles in September and 164048 new vehicles sold in the first nine months, up 0.9% year-on-year. The effect of "price for volume" was obvious.

Dongfeng Nissan and Geely ranked fourth and fifth respectively, with sales of only 2067 vehicles. In fact Dongfeng Nissan and Geely car sales have been very close, ranking alternate with each other. Geely Automobile, as an independent black horse, has also stalled its sales of new cars this year. In September, the sales volume in China was 111,169 vehicles, down 9% year-on-year. The cumulative sales volume in the first nine months fell 18.8% year-on-year to 909631 vehicles, which is still a big drop. Geely has launched a number of brand-new segment products this year, as well as geometric brands in new energy vehicles, but the overall sales volume is still low, reflecting the cold market environment on the one hand and the unfavorable situation of increasing competition among independent brands on the other hand.

SAIC-GM Wuling slipped to eighth place in the passenger car category. According to the data, the domestic passenger car data of SAIC GM Wuling in September was 71642 vehicles, down 27.4% year-on-year, which is the automobile enterprise with the largest decline in the top 15 rankings. The hot sale of Wuling Baojun market is a period of rapid development of domestic automobiles. Now it has entered a declining trend, which confirms that the independent low-end brands are most impacted by the market, and secondly, the MPV market continues to shrink and is affected by the upgrading of consumer demand.

Honda continues to be caught in recall scandals in China, and product problems are prominent, but market reaction shows that sales volume does not decrease, among which Dongfeng Honda continues to rank seventh among automobile enterprises, while GAC Honda ranks 10th, down two places compared with August.

It is worth noting that Great Wall Motors continues to maintain its growth trend, and Chang 'an Automobile suddenly makes efforts, resulting in Toyota's two joint venture automobile enterprises being squeezed out of the top ten.

FAW Toyota and GAC Toyota have a low base and lukewarm sales volume. In addition, the market gap caused by the replacement of models caused them to be overtaken by two independent automobile enterprises in September, falling to 13th and 11th respectively.

The sales volume of passenger cars of Great Wall Motor in September reached 82704, with a year-on-year growth of 17.9%, rising to the sixth place of automobile enterprises, while the overall sales volume of Great Wall Motor also achieved year-on-year growth. Up to now, there are not many independent brands that maintain growth in the cold winter period of the automobile market. The effect of Great Wall Motor's price-for-volume exchange is also obvious. In terms of vehicle model, Haval H6 is still the main sales model of Great Wall Motor, while the new market of Haval F5 and F7 makes up for the sales decline of other models.

Luxury brand contrarian growth is a highlight of this year's auto market. Beijing Mercedes-Benz sold more than 50,000 vehicles in September, up 20.5% year-on-year, becoming the biggest car company. In fact, luxury cars, including first-tier and second-tier brands, have achieved year-on-year growth, reflecting the continued prosperity of the luxury car market.

The end of September means the beginning of the fourth quarter, often manufacturers sprint during the fourth quarter, try to complete the established goals, the dealer's task pressure will be further increased. However, the downward trend of domestic automobile market will continue, what kind of countermeasures manufacturers will have, and what kind of changes will occur in ranking, it is worth looking forward to.

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