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With the passage of time, the third quarter has passed, and Renault, one of the three major French brands, also announced the latest sales a few days ago. data show that Dongfeng Renault sold only 606 vehicles in September, down 42.3% from the previous month. Year-on-year decline in sales of 11917 vehicles from January to September, down 73.43% from January to September. It has declined month on month for three months in a row.

Although the Renault brand entered the domestic market early, the real domestic form began in 2016, later than the logo of the other two legal models and Citroen. As domestic prices also fell, Dongfeng Renault sold 36525 units that year and doubled to 72000 in 2017, but in 2018 it encountered a cold wave in the overall car market, and Dongfeng Renault began to decline one by one, with sales of only more than 50, 000 cars. it is a far cry from the previous target of 90, 000.

If we split the sales of 50, 000 vehicles, which is equivalent to an average monthly sales of 4167, which is distributed equally to 200 dealers, then the monthly sales of each dealer is less than 21, which means that a dealer can't sell one per day on average. for dealers who can't sell one a day, it means losing money, so they have no choice but to withdraw from the net.

It is also difficult for Citroen and Citroen, both of which are French brands, with declining sales and loss of performance. Can only reduce costs, the final choice of online sales, that is, a 4S store split into two brands for sales, a few days ago, the country's first dual-brand 4S store officially opened in Jiaozuo, Henan Province.

As Renault has fewer and fewer dealers, in order to protect dealers, manufacturers plan not to conduct any assessment on the number of cars picked up by dealers from the second quarter of this year, and the dealer inventory coefficient has dropped from a high of 2.59 in March to about 1.3 in June. dealer inventory is back to health. It means that Dongfeng Renault rebounded slightly in the first half of the year through a number of adjustments, averaging more than 1000 vehicles a month.

However, in the second half of the year, Renault's sales declined for three consecutive months compared with the previous month, and the decline has expanded to 42.3%. Without assessing the number of dealers, the continuous decline in the number of vehicles sold also shows that the terminal sales situation is not ideal.

Even though Renault brought two new products at the previous Chengdu auto show, including the announced launch of Dongfeng Renault's pure electric model, and the third fuel-powered SUV, the Corey, which will be launched on the 25th of this month, with the same 1.3T engine as Mercedes-Benz's A-class engine as its biggest selling point, according to the previously announced pre-sale price range of 11-150000 yuan. However, depending on the launch of new products, it has not played a role in promoting sales.

For a brand that has entered the domestic market for less than four years, no matter how many models Renault launches can not be recognized by consumers. Compared with PSA's poor reputation in China, Renault at least does not have this worry. After all, it has the technical blessing of Nissan. It can be said that Klei ao and Corejia are the shell-changing models of Qijun and Xiaoke, but they have been trained in some aspects.

As for Renault's model design may not be as "outstanding" as the other two brands, but as a French brand Renault may be classified together, coupled with its brand power in the country is very short, lack of brand story and brand image shaping, the road ahead will also face many challenges.

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