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As China's automobile industry is facing its own transformation and upgrading and high-quality development environment, independent brands have begun to break through from the brand direction, such as Great Wall, Geely, Chery, Guangzhou Automobile, Baojun and so on. A few days ago, BAIC plans to launch a new BEIJING brand on October 15, as well as the first concept model of its new brand BEIJING, which indicates the future product design direction of the new brand.

According to the trailer chart released by BAIC, the new car uses a large number of lines to outline the engine hatch, the headlight group design is also very conceptual, and blends with a panel full of silver scales, or will use unusual lighting effects. The interior of the lower grille is filled with horizontal strips, surrounded by a large amount of chrome, the fog light area looks fierce, and the bonnet is covered with raised ribs.

The new BEIJING brand is formed by the cleaning and integration of BAIC New Energy and Saab brands and related R & D and production resources. BAIC said that in the future, the BEIJING brand will aim at the middle and high end, undertaking the important mission of BAIC's independent plate brand upgrading.

In fact, at the 2019 Chengdu International Auto Show held not long ago, Zhidao U7 and BAIC New Energy EU7 on the BAIC booth have hung the "BEIJING" new brand logo, which indicates that another new era for BAIC Group and BAIC New Energy brand is about to begin.

In the view of industry insiders, BAIC's launch of "BEIJING" is not a new brand "starting from scratch", but a follow-up upgrade based on the existing brand foundation and a comprehensive brand renovation.

For an enterprise, the car logo logo also represents the image, but also has the characteristics of identification. In the early days, most of the independent brand car logos were not recognized, perhaps because of the brand history, or because the design was unacceptable. In this regard, many independent brands have changed their car labels several times in an attempt to change the image of low-level and cheap in the minds of consumers. Now the BEIJING brand will be officially released, which also indicates that BAIC is changing the direction of product design in the future.

According to data released on BAIC's new energy website, BAIC New Energy sold 10009 new cars in September, down 13 per cent from a year earlier, while it sold 98382 new cars in the first three quarters, up 20.45 per cent from the same period last year. In the face of the continuing downturn in the car market, it is even more a challenge for new energy vehicles, and BAIC will also bear more pressure.

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