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Today, BAIC's BEIJING brand is unable to release a preview of its first concept car, the ILLUMINATE, which will be unveiled at the same time as the BEIJING brand on October 15. BAIC said that this car will represent the future product design direction of the BEIJING brand and the design style of BAIC SUV in the future.

It is understood that the BEIJING brand is integrated by BAIC New Energy and Saab brand. As Beijing Automobile's LOGO is evolved from the word "north", it is often complained by netizens that it is very similar to "pig nose". BEIJING, which is scheduled to be released tomorrow, has a new brand image, and the new LOGO and Slogan will be officially released.

The new BEIJING brand uses the full phonetic alphabet of "Beijing" as LOGO, which represents electrification and intelligence. The "B" letter does not seal and the G letter does not shake the tail, which means that the BEIJING brand should be an open and inclusive young brand.

At the upcoming event, the BEIJING brand will unveil two new color boxes, BEIJING EU7 and ILLUMINATE CONCEPT.

The BEIJING EU7, the first pure electric model of BAIC New Energy under the brand name BEIJING, has been officially launched in JD.com 's official flagship store, with a total of three models sold at a subsidized price of 15.99-175900 yuan. In terms of range, the car is equipped with 60kWh's ternary lithium battery pack, which can reach 451km-550km in comprehensive operating conditions. With the advantages of products such as space, service life, power and configuration, its sales are expected to be improved after the announcement.

The other model is the ILLUMINATE CONCEPT concept car, which represents the future design direction of the BEIJING brand and the design style of future SUV cars.

According to the trailer diagram, the new car uses a large number of lines to outline the engine hatch, the headlight group looks very avant-garde, and blends with a panel full of silver scales, or will use an unusual lighting structure. Below, from the official trailer chart, the new car adopts a new design style, using a large number of lines to outline the engine hatch cover, the headlight group looks very cool, and the headlights on both sides are composed of diamond squares. the interior of the grille is filled with horizontal strips, and the periphery is outlined by a large number of chromium-plated elements, the fog lamp area looks more fierce, and the car's design style focuses on avantgarde and power.

It is understood that Beijing Automobile began to integrate its own plates last year. In December last year, BAIC incorporated Weiwang brand into Changhe brand. On January 2, Beijing Automotive Group off-road vehicle Co., Ltd., a subsidiary of BAIC, was officially listed, upgrading the off-road vehicle division to an independent company. In August, BAIC said at the mid-year meeting that it would integrate BAIC's new energy and Saab brands. On September 20, the official website of BAIC New Energy officially announced that the BEIJING brand of BAIC Group will be officially released on October 15, indicating that the integration of BAIC New Energy and Saab will be completed.

According to data released on BAIC's new energy website, BAIC New Energy sold 10009 new cars in September, down 13 per cent from a year earlier, while it sold 98382 new cars in the first three quarters, up 20.45 per cent from the same period last year.

The official launch of the BEIJING brand is of great significance to BAIC. BAIC said that the BEIJING brand will aim at the middle and high end and will undertake the important mission of brand upgrading of BAIC's own plate in the future.

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