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With the cold wave of the global market, the whole automobile industry has been affected to varying degrees. Imported cars fell sharply again in August, down 34.5% from a year earlier, still higher than the average level of the auto market. From January to August, the imported car market imported a total of 700000 cars, down 6.9 percent from the same period last year. Among them, Lexus imports 14900 vehicles, down 15.4% from the same period last year; BMW and Porsche imports 14100 and 8967 vehicles, ranking second and third.

According to Wang Cun, deputy director of the office of the board of directors of SAIC Automobile, 80,000 cars were imported by the Customs in August, due to a high base of customs declaration in July and August after tariff reduction on July 1 last year, down 34.5% from the same period last year. The rate of decline has narrowed from more than 50% last month.

From the perspective of terminal sales, due to the overdraft effect brought about by the clearance of exhaust vehicles in June and the increasing downward pressure on the external environment, imported cars sold 68000 vehicles in August, down 10.1% from the same period last year. The industry inventory depth in the imported car market is 3.2 months, keeping it within a reasonable range and reaching the lowest level so far this year, as dealers are careful to lift cars to improve business health. Among them, the inventory of imported cars under Audi, Porsche, JEEP, Lexus and Volkswagen brands decreased significantly compared with the previous month.

Among the top 10 imported brands from January to August this year, only Lexus (129480 vehicles), Porsche (60862 vehicles), Toyota (59221 vehicles), Lincoln (35845 vehicles) and Tesla (28411 vehicles) achieved year-on-year growth, of which Tesla increased the most, up 168.4% year-on-year, while Lexus continued to dominate the list.

Although the car market is still in the doldrums, from the perspective of domestic luxury brands, the market is growing steadily. For example, among the traditional first-tier luxury brands, Mercedes-Benz sold 61664 units in China in September, up 12.9% from the same period last year. BMW sold 63083 units in China, up 5.8% from the same period last year. Audi sold 65509 units in China, the same as the same period last year. Among the second-tier luxury brands, Volvo sold 14920 units in China, up 13 per cent from a year earlier, while Dongfeng Infiniti sold 3224 vehicles in September, up 15 per cent from a year earlier.

It can be seen that nowadays, with the continuous upgrading of consumption and the increase of demand for exchange, luxury brands are constantly being chosen by consumers, compared with the continuous decline in imported car sales. it also shows that domestic luxury brands are constantly being recognized by consumers. Of course, after localization, the brand power still has, and the price has also been reduced. In addition, the major luxury brands also adjust to the needs of consumers in the Chinese market, which is bound to have a certain impact on the sales of imported cars.

In addition to imported cars from official channels, parallel imported cars from all over the world are also the main sales force. However, with the implementation of the national six emission standards in 18 provinces and cities since July 1, 2019, the first-and second-tier cities that are the main sales force of parallel imported cars are heavily covered, and the dilemma of being unable to license makes parallel imported cars have to be affected. After the implementation of the sixth national emission policy in 2020, parallel imported cars will not be able to be licensed nationwide. Without the introduction of the new policy, parallel imported cars will be unable to appear in the domestic market.

With the continuous rise of domestic strength, the origin of vehicles is no longer a factor to be considered when choosing cars, and made in China has gradually been recognized by domestic consumers. But on the whole, China's imported car market is also facing a lot of pressure, both in terms of import volume and sales volume.

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