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The low value preservation rate of new energy vehicles, especially electric vehicles, is a big concern for consumers to buy. Due to the characteristics of electric vehicles, it is normal that their value preservation rate is slightly lower than that of traditional vehicles. According to the "2019 China Automobile value retention rate report", the average value preservation rate of mainstream new energy vehicles in the past three years is only 32.31%, which is much lower than that of traditional fuel vehicles.

A few days ago, NIO said it would launch the official used car service by the end of this year, while NIO said the official used car preservation rate is expected to be higher than the market price. It is rumored that NIO will ensure that the value preservation rate of its second-hand cars is not lower than that of the same class of fuel luxury cars, and if it does not meet the standard, it will cover itself at its own expense, and its main purpose is to help users of Lulai cars maintain the value preservation rate that luxury cars should have, but NIO officials have not admitted this.

If NIO is really able to cover its own expenses, each car will need to give users a subsidy of 146000 yuan, if calculated according to the sales of 20, 000 ES8 units, it will reach 2.92 billion yuan. Based on the preservation rate of 32.31% of the electric car, the residual value of the ES8, which sells for 400000 yuan, is about 130000 yuan after three years of use, while the residual value of the equivalent traditional luxury brand is about 276000 yuan after three years, which is the price of the subsidy needed by the company.

According to the relevant used car platform, the average price of the benchmark version of 355KM 2018 of Lailai ES8 is about 340000 yuan, and the price of new cars is nearly 500000 yuan, which has been discounted by 30% in less than a year. As the listing time of Lulai ES8 is not long, it locates high-end electric cars, so Tesla model S, whose new car sells for about 900000, will have a depreciation rate of about 43 three years later, which also means that the depreciation rate is more than 50%. At the same time, it is also a domestic brand, compared with BYD's Tang Xin car at 330000 yuan, the price is about 120000 three years later, and the depreciation rate is more than 60%.

For NIO, which still has no hematopoietic function, NIO made a net loss of 3.285 billion yuan in the second quarter of 2019 and a cumulative loss of 5.9086 billion yuan in the first half of the year. If this is true, it will pay 2.92 billion more.

In fact, before Weimar came, Weimar launched the official used car brand in August this year, and the promised value preservation rate is very considerable. Weima said it will use the models of direct purchase, direct flipping, direct selling and direct rental throughout the whole life cycle of second-hand cars; as for the preservation rate, Weima users can enjoy a value preservation rate of 61.8% for three years, and they can also buy new Weima models by compensating the price difference.

The general low preservation of the value of new energy vehicles is a problem that exists at the very beginning of new energy vehicles. For this new thing, 75% of the second-hand car dealers in the market refuse to accept second-hand electric cars because they are not familiar with it.

Second, the battery consumption degree of electric vehicles needs to be judged by professional instruments, and the recovery threshold is higher. The third is that the resale rate and sales rate of electric vehicles in the second-hand market are still much lower than those of fuel vehicles.

Even if Tesla, the most pure electric car, has a three-year-old value preservation rate of about 60%, other brands are not optimistic about the level of recognition and value preservation rate. From the point of view of the preservation rate of fuel vehicles, the preservation rate of models within three years is maintained at about 59% to 75%.

Although for NIO's approach, in Qin Lihong's view, it looks like a hundred flowers blossom for many brands, which will accelerate the development trend of electric cars. At the same time, it can also strengthen the potential consumer groups and protect the interests of NIO car owners. The higher the brand recognition and recognition, the salvage value of used cars will naturally rise with the tide, but according to the current pace of development, there is still a long way to go.

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