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China's car market continues to fall short of expectations, but luxury brands can still lead the market this year, which is inseparable from the "price for volume" behavior launched by many car companies. It can be said that in addition to the price increase of Lexus's "strength", other luxury brands have to rely on discounts to get more sales.

This time, we will compare six medium and large cars to see how much discounts each car factory has, including Lincoln Continental, Mercedes-Benz E-Class, BMW 5-Series, Audi A6L, Volvo S90 and Jaguar XFL.

No. 6: Lincoln Continent

Maximum discount: 40,000, about 8.9% discount

As a luxury car brand, Lincoln Continental, although the discount is the smallest compared to other brands, but the price is also the lowest. As a second-tier luxury brand in China, its appearance and interior also show luxury flavor, which can be said to support its temperament, but Lincoln did not do a good job in domestic publicity and did not carry out large-scale activities to characterize the model. what's more, brands that have chosen to return cars in the domestic market are all because they don't sell well, and Lincoln is one of them.

Fifth: Mercedes-Benz E-Class

Maximum discount: 55000, about 8.7% discount

Mercedes-Benz, as the most famous brand of BBA, is the most famous brand, and it doesn't worry about selling at all. Even if the offer is not big, it still sells well. Even with a lot of negative news and recalls, the Mercedes-Benz E-Class is at the top of the monthly luxury list and ranks first in cumulative sales of high-end cars from January to September this year.

No. 4: BMW 5 Series

Maximum discount: 90600, about 8.6% discount

Compared with Mercedes-Benz, the discount intensity of BMW is not much different, but it is still more preferential than Mercedes-Benz. Since the launch of the all-new 5-Series, it has been a bestseller, vying for the No. 1 position in high-end cars every month, even threatening the Mercedes-Benz E; the BMW b5-Series is also the best-selling model under BMW, helping BMW return to the No. 1 position in cumulative sales this year.

Third place: Audi A6L

Maximum discount: 117100, about 8.2% discount

In the BBA brand, Audi always gives the impression that it can only compete with Mercedes-Benz and BMW by discount, and it can be seen from the discount price that sales have continued to decline since its launch. Over time, the price of the Audi A6L has also begun to decline, while sales have rebounded, and now it has returned to one of Audi's pillar models.

No. 2: Volvo S90

Maximum discount: 122900, about 7.5% discount

The discount offered by Volvo in China is really good. As a large and medium-sized model, the lowest price of a naked car has fallen into the price of a medium-sized car. Volvo's sales are also growing this year, with 13.8 per cent year-on-year growth in China with its best-selling S90 and XC60 models.

No. 1: Jaguar XFL

Up to 212000 discount, about 6. 9% discount

As a luxury brand, but Jaguar is famous for its discount promotion, with a reputation of "30% discount Leopard". Even so, Jaguar's sales are still not good, down a lot from the same period last year. The stubbornly high quality problem is also the main reason for its poor sales in China, even if "price for quantity" does not seem to change.

Generally speaking, there is a big gap in the market concessions for medium and large cars. Even if different brands offer different preferential prices, it is not the main reason why they affect sales. Of course, there are exceptions, such as the comprehensive strength of Volvo and Audi, but they can get a lot of sales through discounts, while Mercedes-Benz and BMW in BBA rely on their brand strength in China, the preferential performance is general, but sales are still best-selling.

Although price reduction is essential in the face of fierce competition, for some brands with substantial price cuts, it not only has a great impact on brands, but also is not conducive to healthy development, and profit margins for car companies will also be greatly reduced.

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