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A few days ago, ideal Motors announced that the delivery of the first batch of vehicles originally scheduled for November this year will be postponed to December. The reason will be delivered directly to the first batch of users of the ideal ONE 2020 model. The ideal ONE 2019 model being produced will all be digested through internal use. For each user's specific delivery time, through the factory's capacity adjustment, the impact will not exceed a month.

Ideal ONE, the first production model of ideal car, is a new energy SUV with incremental technology solution, which locates in the middle and high-end market, and the mileage of NEDC under comprehensive operating conditions can reach 800km. According to the original plan, ideal in April this year to open the scheduled, will be officially mass production in October this year, in November to start user delivery.

However, with the company's continuous research and update of new products, the configuration is also constantly upgrading. In the face of the upcoming release of new models and old models have a lot of changes, if delivered according to the original plan, then the new model will soon be re-released. Prior to this, like Xiaopeng car appeared because of concealing sales from old customers, resulting in many car owners making a fuss to protect their rights, so that Xiaopeng car once got into trouble. And now the ideal also wants Xiaopeng to do so, will the same situation happen?

In order to avoid user dissatisfaction caused by the iteration of the model and the delay in delivery, ideal Motors said in the announcement that users who ordered 2019 ideal ONE models would directly upgrade to 2020 models free of charge. If you encounter the problem of the expiration of the license index, the ideal car will apply for the extension of the license index for the relevant owners free of charge.

According to the price and configuration information of the 2020 ideal ONE officially announced by ideal car. Compared with the 2019 model, the 2020 ideal ONE added a second row of double-layer soundproof privacy glass, variable intake grille, chrome trim for the outer ring of the grille, Michelin PRIMACY silent tires, inductive rear doors, two 12V power ports, driving assistance, suspension and braking system optimization, headlight optimization, headlight optimization, and canceled the six-seat version of the second row of outer handrails. It seems that the changes in configuration are indeed very rich, and after subsidies, the national unified retail price remains unchanged at 328000 yuan.

For the ideal behavior, most netizens expressed understanding and support, and won many netizens' praise, calling it a "conscientious enterprise". However, some people disdained the announcement that the ideal was not honest, and the netizen said bluntly that "the delay in delivery is so beautiful."

For this practice, some automobile experts said, "Electric vehicles will reflect Moore's Law. The higher the performance and configuration, the lower the price." Automobile enterprises, especially new car-building enterprises, must deal with the relationship between product iteration and price adjustment.

But this time delivers 2020 ideal ONE directly to the first batch of users, ideal also expresses, is to let the user obtain the more satisfactory product, and saves the trouble which the later post-sale upgrade brings. The cost increase caused by the new configuration will be fully borne, and the price will not rise by a penny.

Ideal car founder Li Xiang once said in an interview with the media that it is necessary to use the strictest standards for quality control to build a car that can really reassure users and "ensure that it is above a level. We don't want to treat our users like guinea pigs." Li Xiang believes that if early users and late users, the delivery of vehicles are relatively different, which is unfair to early users.

This approach has won full praise for the ideal, but now many new power brands have delivered their own products, and ideal as a new car-building force that has not yet been delivered. Last year, ideal Motor spent 650 million yuan to acquire a 100% stake in Lifan Motor, thus obtaining the qualification to build a car. At the same time, the delay in the delivery of the ideal car also makes the outside world wonder whether the ideal car can be delivered on time with less than two months to go before December.

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